Videos: Fundraising and Stewardship (Short)
Entries should be a single video that is under three minutes long, created in support of fundraising efforts for the institution. The video can be to encourage philanthropy, as well as in appreciation of or showing impact of philanthropy. Videos may have been produced for a special event, as well as for the web or online distribution, but not as paid advertisements/commercials.
Comprehensive campaign promotion
Do not enter:
Videos that are 3-10 minutes long. Enter those in Videos: Fundraising and Stewardship (Long).
Multiple videos or compilations.
Giving day videos. Enter those in Videos: Fundraising (Flash Campaign/Giving Day).
Holiday/year-end messages. Enter those in Videos: Holiday/Year-end.
Paid commercials/advertisements. Enter those in Videos: Commercials.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Fundraising: Donor Relations & Stewardship Initiatives
Publications: Fundraising Annual Reports & Fund Reports
Publications: Fundraising Case Statements & General Cultivation Publications
Videos: Fundraising and Stewardship (Long)
Videos: Videos on a Shoestring (Fundraising)