Videos: Fundraising (Flash Campaign/Giving Day)
Entries should be a single video that is under 10 minutes long, created to promote a one-time flash campaign/giving day. The video should have a clear, time-defined call to action. Videos may have been produced for a special event, as well as for the web or online distribution, but not as paid advertisements/commercials.
Do not enter:
General fundraising solicitations. Enter those in Videos: Fundraising and Stewardship (Long) or (Short).
Holiday or year-end messages. Enter those in Videos: Holiday/Year-end.
Paid commercials/advertisements. Enter those in Videos: Commercials.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity