This is a practical, hands-on session where we'll roll up our sleeves and look at recipes for successful AI-powered engagement campaigns. We'll explore the range of ingredients and walk through the cooking process step-by-step. This session is perfect for those who are ready to move beyond theory and start applying AI to their work in creative ways.

In this interactive fishbowl, two leaders of small fundraising teams talk about how they are navigating the process of securing internal funding for their programmes – what’s worked, what hasn’t, and what they’ve learned. You’ll be part of the conversation from the beginning – asking questions, offering your own insights, and learning from peers. Together, we’ll distil the discussion into a practical tick list of what you need in place to win backing from your own leadership team.

Leveraging data from audience demographics, goals, and online behaviours, marketing personalisation helps you speak to the right people, in the right place, and hitting the right notes that resonate most with them. This facilitated campfire discussion will focus on sharing personalisation strategies to drive more relevant messaging, better use of marketing channels, and deeper levels of engagement. We will cover which audiences to tailor content for, when and how to use data-driven personalisation (especially audience personas), what tools and data are available (including AI enhancements), and common challenges. We wrap up with personalisation success stories, and opportunities for further research.

Alumni of the CASE Graduate Trainee Programme are invited to meet current trainees and peers from across institutions, share experiences, and explore what’s next in their CASE journey. This meetup is hosted by: • Mary Haworth, Director of Philanthropic Partnerships and Alumni at the University of York and Volunteer Lead for the CASE Graduate Trainee Programme. • Georgia Willmot, Development Manager at Cardiff University, 2022/23 Cohort Graduate Trainee and Chair of the Graduate Trainee Alumni Community.

Connect with delegates from across Africa to explore regional trends, challenges and opportunities. A space to share ideas and strengthen collaboration across the continent. This meetup will be hosted by Karen Bruns, Senior Director of Development & Alumni Relations at Stellenbosch University

Funded or subsidised places are at the heart fundraising in the education sector, but for many years, the spotlight has been on the institution rather than the child. In this session, our panellists will talk about how to flip the script by putting children and their potential at the heart of fundraising stories. Whether you’re raising funds for bursaries, scholarships or other access initiatives, this session will offer insights and examples to help you create a compelling child-centred case for support. Although designed with school fundraisers in mind, this session will be relevant for anyone working with bursaries or scholarships.

Bring out the bunting, as we delve into how to use your key institutional moments to captivate new and existing audiences and elevate your brand. We’ll be looking at real and successful examples that include: - Using psychology and insight to create viral moments - How The Open University created a Graduation to remember! - Finding innovative ways to seize an occasion - How The University of Birmingham utilised an anniversary for a successful recruitment campaign - Leveraging local heritage to create global connections - How The University of Manchester celebrated its 200th birthday Interactive, informative, and lighthearted; this session will empower you to capitalise on your institution’s key moments to leverage your communities of students, staff, alumni, and supporters, to cement your brand identity and expand your reach in ways you may never have thought possible! You will leave with a spring in your step (and possibly a party popper!)

Session overview: Intranets are funny things. Packed full of incredibly useful information but often left unguarded to grow into something unruly with duplicate or outdated content and navigation structures that are tricky at best. And let’s not mention the homepage of an intranet, which often seems to have a link to *everything* stuffed on there. But it doesn’t have to be like this! We deserve better Intranets, so why don’t we build them? In this session, Dave Musson will take you through his journey to redesign the Intranet for the Department of Mathematics at the University of Warwick, in the UK. When Dave inherited the department’s Intranet, it was somewhat chaotic; far too many pages, a navigation system and hierarchy that were no longer fit for purpose, and a user experience that was a frustrating drain of time and energy. Fast-forward 18 months, and everything is looking a lot healthier! Dave will share the steps he took to tackle this big project in the hope that you can take them away and help improve your own intranets. This includes scrutinising site analytics to understand how the Intranet was being used; conducting research and user-testing with stakeholders from across the department; using those insights to craft a new structure; building new content, tweaking existing content, and purging useless stuff; prioritising user experience; and building plans to ensure that staff feel ownership of the new Intranet and that it is better managed, so it doesn’t get out of hand again in the future. This overhaul was all done in-house, by one person, with no budget, and Dave will share insights on how to handle such a project and ensure you can do the same. He'll also share tips on launching a new intranet, dealing with feedback from colleagues, and engaging both academic and administrative staff to help embrace something we don’t always like in higher education…change!