Bring out the bunting, as we delve into how to use your key institutional moments to captivate new and existing audiences and elevate your brand. We’ll be looking at real and successful examples that include:

- Using psychology and insight to create viral moments
- How The Open University created a Graduation to remember!
- Finding innovative ways to seize an occasion
- How The University of Birmingham utilised an anniversary for a successful recruitment campaign
- Leveraging local heritage to create global connections
- How The University of Manchester celebrated its 200th birthday

Interactive, informative, and lighthearted; this session will empower you to capitalise on your institution’s key moments to leverage your communities of students, staff, alumni, and supporters, to cement your brand identity and expand your reach in ways you may never have thought possible!

You will leave with a spring in your step (and possibly a party popper!)