Leveraging data from audience demographics, goals, and online behaviours, marketing personalisation helps you speak to the right people, in the right place, and hitting the right notes that resonate most with them.

This facilitated campfire discussion will focus on sharing personalisation strategies to drive more relevant messaging, better use of marketing channels, and deeper levels of engagement.

We will cover which audiences to tailor content for, when and how to use data-driven personalisation (especially audience personas), what tools and data are available (including AI enhancements), and common challenges. We wrap up with personalisation success stories, and opportunities for further research.