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Planning Committee

CASE Europe Annual Conference 2024
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Headshot of Helen Litvak
Committee Chair

Helen Litvak

Director of Brand & Marketing, King's College London

Helen Litvak is a seasoned and accomplished senior Director, currently serving as the Director of Brand & Marketing at King's College London. With a proven track record in the technology and telecommunications industry, Helen made a successful transition to the higher education sector, joining King's from Microsoft in 2017. Throughout her career, Helen has exhibited exceptional leadership skills, overseeing diverse teams of over 70 individuals within both B2B and B2C organizations.

At the forefront of her expertise, Helen excels in developing and implementing comprehensive marketing strategies, including brand strategy, product marketing, pricing strategy, acquisition and retention campaigns, as well as both online and offline channel marketing. Moreover, she possesses a keen acumen for cultivating global partnerships and leveraging CRM systems to drive business success.

Driven by a relentless pursuit of results and high performance, Helen's professional expertise is underpinned by her Postgraduate Diploma in Marketing from the esteemed Chartered Institute of Marketing.

Paul Tyack

Paul Tyack

Director of Advancement, Newcastle University

Paul Tyack leads the advancement team at Newcastle University. Working with more than 250,000 graduates and supporters, the team is the driving force behind fundraising, philanthropy management, and graduate and supporter engagement for the university. 

Building on 20 years of leadership experience in the not-for-profit and higher education sectors, Tyack specialises in working with major donors, including individuals, families, grant-making foundations and companies in the UK and internationally. He is also a trustee for the National Centre for Early Music in York.

Csilla Pataky

Csilla Pataky

Head of Department for Alumni Relations & Development, Eötvös Loránd University

Csilla Pataky has been working at Eötvös Loránd University (ELTE) Budapest since 2016 as Head of Alumni Relations and Development. With a strong, multigenerational alumni identity, she has been passionate about building the alumni community and developing alumni affairs for her Alma Mater ever since. She has gained experience in how to speed start; maximize assets for effective alumni engagement with a small staff and limited resources; and—more recently—exploit the opportunities arising from the home office era.

She is a dipl. cartographer and economist with 20 years experience in publishing and international business development and 5 years experience in the IT sector in the field of Intelligent Network Solutions. Csilla has developed strategies on how to advance intelligent projects from scratch in an intercultural environment. She is not only proficient in management, organization and marketing but has also gained skills in the parellel development of diverse areas.

Having lived abroad and having done volunteering Csilla has both intercultural competence and a sense of social responsibility.

With its nine faculties, Eötvös Loránd University (ELTE) is the biggest university in Hungary since 1635.

Headshot of Suzie Thompson

Suzie Thompson

Director of Development and Alumni Relations, University of Liverpool

Suzie is responsible for the strategic leadership of the team, which includes fundraising, alumni relations and operations professionals. Suzie leads the team to collectively create and sustain a globally connected community that supports, contributes and enables the University of Liverpool's global strategy for the advancement of learning and ennoblement of life. In particular Suzie works with ultra-high net worth individuals who give back philanthropically in support of institutional fundraising priorities.

Melchior Bussink

drs. M.M. (Melchior) Bussink

Director Amsterdam University Fund & Head of Alumni Relations, University of Amsterdam

Melchior Bussink is Head of Alumni Relations and Director of the Amsterdam University Fund at the University of Amsterdam (UvA). He has a background in philanthropy, building partnerships and communities and creating cultural and societal impact on a (inter)national level. He worked at the Ministry of Foreign Affairs, campaigning and non-profit offices and most recently at the Rijksmuseum Amsterdam. 

At the UvA, Melchior is responsible for renewing the strategies on alum engagement and philanthropy. A new approach is needed with a growing number of young and international alums and the changing landscape of fundraising. The UvA is committed to building an inclusive and broad community to increase opportunities for students, staff and alumni.

Headshot of Jenny Fernandes

Jenny Fernandes

Director of Recruitment and International Relations, University of Glasgow

Jenny is the Director of Recruitment and International Relations at the University of Glasgow. 

Previously, She was Director of External Relations at the University of Aberdeen, with responsibility for marketing and brand development, student recruitment (domestic and international) and conversion, communications, public affairs, stakeholder engagement and events, until March 2023.  She has 20 years of experience in the field of international education and student recruitment.  An alumna of the University of Aberdeen and she had previously worked as Head of its International Office. She has also worked at the University of Glasgow and Queen Margaret University.

Between 2006 and 2010 she acted as Vice Chair and subsequently Chair of the Scottish Universities International Group, and between 2018 and 2021 sat on the Executive Board of BUILA (British Universities International Liaison Association).  She was a University Governor, as an elected member of the University of Aberdeen's Court (2017-2020).  She was a member of the CASE (The Council for Advancement and Support for Education) UK & Ireland Cabinet (2021-2023) and is now a member of the CEAC Planning Committee. 

She studied in the United States and has worked as a teacher in Japan.

Pia Dolivo Headshot
Leadership Track

Pia Dolivo

Director of Fundraising, University of Helsinki

Dolivo joined the University of Helsinki in 2000 and started out her career at UH as an alumni coordinator. Since then, Dolivo has held several posts at the University of Helsinki, including Head of Career Center, Fundraising Campaign Manager and Head of Community Relations. Before her career at the University Dolivo worked in the Finnish Parliament, and in the City of Helsinki Cultural Capital Foundation as a producer of science and citizen related projects. A continuous source of inspiration for her is to meet and interact with visionary alumni, donors and corporate partners who want to engage with the University in a multitude of ways.

Sara Kalim
Leadership track

Sara Kalim

Director of Development, Somerville College, University of Oxford

Sara Kalim read Classics at Somerville from 1990-94. She then spent 14 years in the media, working as Head of Development for two major television production companies. Her work included developing access and ideas, and fundraising for documentaries and current affairs programming. Sara has most recently worked for the University of Oxford for three years at the Reuters Institute for the Study of Journalism, Department of Politics and International Relations, where she held responsibility for financial and strategic planning, and played an instrumental role in securing journalism scholarships from a variety of funding sources.

As Director of Development, Sara oversees Somerville’s fundraising strategy and development, is responsible for fundraising campaigns (including for the Margaret Thatcher Scholarship Trust and the Oxford India Centre), and heads up the Development Team. She is also a member of the College’s Management Team.

Sara has a long-standing family connection to India, with family coming from Patna, Bihar. She also studied at Somerville making her the perfect advocate to drive the further development of the Centre. Sara’s focus is on fundraising and profile-raising working with philanthropists and corporate partners.

Head shot of Emanuel Diaz Miranda
Newcomers track

Emanuel Diaz Miranda

Head of Content Marketing, IE University

Emanuel lives for a good story to weave, so he describes himself as a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him.

A Fulbright grant took him to Madrid to study at IE, where he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theatre in his free time.

 

Celina Kuysters
Newcomers track

Celine Kuysters

Marketing and Communication Strategist, University of Antwerp

Celine was born and raised in Antwerp: the diamond, fashion, and beer capital of the world. She started her career in higher education in 2019, armed with master’s degrees in both strategic communication and journalism. 

Besides being responsible for managing the faculty's international recruitment strategy, digital campaigns, content creation and social media, she is also committed to building its alumni community. Since 2022, she is part of the EMFD Marcom, Alumni and External Relations steering committee. 

Having travelled 33 countries and speaking 5 (and a half) languages, her nickname at work has become Celinternational.

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