Session Description: Recruiting excellent talent during the Great Resignation and Quiet Quitting era has left even the most experienced recruiters and leaders on a roller coaster ride. Candidates have the upper hand and we oftentimes find ourselves vying for that Final Rose! Flexibility, higher pay, and a dynamic culture are just a few of the demands. Come join Caltech’s talent management team and AVP of Advancement Services to learn some tricks we have learned along the way from how to market a role and attract a diverse candidate pool, develop the candidate experience, and take home the final rose!

Session Description: Tragedies on campus can happen at any moment. You may have a plan in place to navigate the immediate crisis, but what do you do in the days, weeks, and months afterwards when community healing is needed? Join us for a case study of how one school brought together students, faculty, staff, and alumni to begin the healing process after a public tragedy occurred. Content Warning: This session will reference a campus suicide.

Session Description: Too many of our graduates feel other non-profits are more deserving of their philanthropic support than their alma matter. How can you strengthen your solicitations and cultivate your graduates, parents, and other constituencies. We examine our true competition for philanthropic support and how we compete. During this session we will evaluate trends - head of household, conservatives, liberals, wealthy, donors above and below $1,000, how much we give, where we live, the growth of local competition, the best time to reach anyone, engagement activities, and more

Session Description: Coding is a valuable skill for anyone in today's workforce, but you don't need to be a hardcore computer nerd to take advantage of its benefits. This session will demonstrate how a small amount of coding knowledge can deliver a big impact in making your work easier and faster. This won't be a "How to Code" tutorial, but we will walk through several simple, real-world projects and share resources for how to get started learning the Python programming language. No prior Python knowledge or experience is required; all you need is a willingness to learn!

Session Description: Videos have become an even more powerful form of communication in higher education marketing. Especially during the pandemic. University of Utah Marketing and Communication leaders, Brian Rasmussen and Jeff Bagley, will discuss how they create their award-winning videos that drive the university brand. They will share their creative brief form that anchors their work in a solid strategy. They will discuss different styles of videos, production processes, gear and how to build a great production team. All along the way they will show examples of their videos and answer your questions. It should be an informative and entertaining discussion.

With Equity, Diversity, Inclusion & Belonging (EDIB) emerging at the forefront of university Strategic Plans, Advancement teams must weave EDIB practices throughout their entire event process. Events should leave participants with meaningful takeaways and stronger connectivity to their post-secondary institution. Mike and Alicia have designed, planned, and implemented alumni events and programs that include and engage diverse alumni groups, leaving participants with important lessons to take back to their respective personal and professional lives. They will each provide an example of a signature event that brought together institution-wide collaboration at Queen's University and will highlight how to create positive EDIB change and advance strategic objectives.

A summary of engagement opportunities for Tuesday, March 21st. Show your school pride by showcasing your school colors in your wardrobe! 7:30 AM - 8:30 AM Last Call for a new headshot picture! Get a new headshot picture taken by aprofessional photographe in Grand Ballroom A at the CASE booth. This will be the LAST of 3 opportunites availble. 7:30 AM - 1:00 PM Complimentary Luggage Storage Store your luggage in Plaza B, tips welcome.

Session Description: The primary source of individual charitable support for higher education institutions is alumni. As more Latinx students graduate with their bachelor’s degrees, it’s critical for universities, in particular HSIs, to understand donor motivations among their Latinx alumni populations. This session will disseminate research conducted across four HSIs on motivations that inspire Latinx alumni to philanthropically support their alma mater and university priorities of interest. Information will be shared on shifts on priorities based on level of giving. Recommendations will be provided on steps higher education leaders should implement to ensure Latinx alumni remain engaged and supportive of their alma mater.

Session Description: Learn how UC Berkeley embarked on the hard work of bringing a decentralized advancement community together to address its pipeline health needs. In the final chapter of our $6B Light the Way Campaign, we are turning our attention to the mid-level portion of the pipeline ($1k-$100k) and addressing how a DEI (diversity, equity, inclusion) approach to our work can transform the future makeup of our donor pipeline. Through an innovative proof-of-concept, UC Berkeley has seen early wins with a scalable qualification program that brings together direct marketing strategies and frontline qualification best practices.

After producing a 30-minute episode about Southern Utah University with Amazon Prime's The College Tour, we turned that one video into 9 blog posts, 5 video ads, 14 print ads, 20 digital ads and dozens of social media posts. Repurposing marketing assets using a content scaling strategy saved time, resources, and put our brand in front of new audiences, in new ways, at different stages of the marketing funnel. In this session, you will learn how to build evergreen content and extend the life of existing projects, all while infusing storytelling into your marketing efforts.