Recruiting advancement talent is becoming more and more competitive, making the development and growth of internal staff even more essential. Join leaders from UC Riverside Advancement to discuss collaborative efforts between supervisors, department heads, and HR leadership to support professional growth of staff – including onboarding new colleagues, employee engagement, professional development initiatives, and mentoring.

A case study on the creation of a Black Alumni Association at Mount Saint Mary’s University Los Angeles. Learn the steps taken to engage the campus partners and alumni community to create an official organization dedicated to strengthening the Black community, supporting members of the Black Diaspora, building a professional network and serving as an important voice for the community. Attendees will learn ways to understand your institutions history, ways to gather input from alumni, recruit board members and engage campus partners with the goal of creating institutionalized support for students and alumni.

Session Description: The technological landscape has dramatically changed the way Advancement teams work together. Oftentimes, the service teams supporting the front-facing business have not kept up with organizational changes and demands. Updating skills, setting expectations, and shifting team culture in ways that make staff feel valued, respected, and safe can be tricky. This session focuses on how leaders can help team members “level up” in ways that lead to higher productivity, more professionalism, and better flexibility to meet future needs.

Session Description: With the shifting demographics in the US, it is imperative that marketing and advancement teams know how to develop relevant messaging to the new "multicultural mainstream". In this session, participants will learn how to effectively communicate with all segments of the population based on both demographic and psychographic segments.

As our student population changes, so too must our approach in engaging parents. Additionally, parents have access to numerous sources of information that can be conflicting and may lead them to feel disconnected from campus. This session will help you develop a year-round parent engagement and communication strategy that builds trust in the institution, creates meaningful volunteer experiences, and generates support for key initiatives. Learn how to bring parents into the conversation and pipeline early on and engage with them throughout their “time” on campus. Alumni and development professionals will share how this partnership works through strategic cross-campus collaboration.

Session Description: At San Francisco State University, we've seen exponential growth over the past years in the number of alumni and friends who volunteered with the Alumni Association, from 25 in 2015 to 150 in 2022. We'll share our strategic growth practices that produced higher engagement over the years despite the small but mighty size of our team of 6 full-time professionals tasked with outreach to reach out to nearly 300,000 contactable alumni.

A celebrated scholar of Victorian literature, UC Berkeley Chancellor Carol T. Christ is a seasoned professor and administrator who is also well known as an advocate for quality, accessible public higher education. In this conversation, Chancellor Christ will reflect on her leadership as chief executive of multiple institutions, lessons learned across a 30+ year career, and the priority placed and passions drawn from her work in advancement. Moderated by Emily Rankin, Assistant Vice Chancellor of Development, UC Riverside, and CASE District VII Cabinet Chair. To ask Chancellor Christ questions, submit them from this link