According to an ISC Research report, there are over 9,605 English-medium international schools globally, and the number is forecasted to exceed 16,000 by 2028. With this exponential growth taking place in the Asia-Pacific region, how are you going to stand out?

Experience Level: Level 2 - Emerging Early Career

Topics: Marketing and Communications

Are your alumni inspired to give to you? Do they understand why you ask them to?

Create a marketing and communication plan to educate and inspire alumni to participate in giving campaigns. Build excitement and anticipation as you educate them on the joy of philanthropy. The speakers will also share on their case study of ‘four-week countdown to giving’ at the Chinese International School's first ever Alumni Annual Appeal.

Experience Level: Level 2 - Emerging Early Career

Topics: Marketing and Communications

A session exploring how integrating the Admissions and Advancement teams multiplies enrolment opportunities, brand recognition, and fundraising opportunities. What are the synergies, benefits, and challenges?

Topics: Marketing and Communications

Do you sometimes feel like putting out fires at your institution feels like blowing out magic relighting candles? Hear from our panel of communication experts share their experiences and top tips.

Community-generated video content has become a vital tool for building authentic connections with audiences. In today's noisy online space, however, authenticity is overused and harder to craft. Yet, it's crucial for trust and credibility for organisations. To address the challenges of producing highly engaging and authentic content, this session introduces a framework that provides a practical guide for creating bite-size "insight videos" that capture the authentic voice of the community. We will also explore the nuances of authenticity and what factors can either enhance or undermine it. This session will cover use cases from universities, associations, and NGOs. More importantly, we will discuss how it can be implemented in schools.

Topics: Marketing and Communications