Pre-Conference Session: Roadmap To Advancement Programme Schedule (7 May 2024)
Road Map to Advancement
9:00 AM – 5:00 PM UTC+8
The Road Map to Advancement aims to provide those new to the profession or early career professionals with essential fundamentals of advancement. Using a condensed but integrated approach, this one-day programme will draw from a variety of key topics that will equip delegates with a solid base of knowledge on advancement.
Important Note: This will run concurrently with the Leadership Forum, and Deep Dive into Campaign on 7 May 2024.
Room: Paradiso, Level 3, Grand Copthorne Waterfront
Chair:
Khalijah Masud, CFRE
Khalijah has dedicated over 20 years to the fundraising sector, where her accidental entry evolved into a deeply purposeful career. Fuelled by the immense satisfaction she derives from inspiring generosity, she is committed to encouraging a culture of giving and advancing the professionalisation of fundraising in Singapore.
Currently the Director of the Advancement Office at the Singapore University of Social Sciences (SUSS), Khalijah brings a wealth of experience spanning healthcare, higher education, and community philanthropy. Her previous roles include Assistant Director (Corporate Development) at the National Neuroscience Institute (NNI), Deputy Director (Donor Relations) at the Community Foundation of Singapore (CFS), and Senior Manager (Development) at the National University of Singapore (NUS). As a Major Gift Officer, she has raised more than S$220 million in philanthropic support throughout her career.
Khalijah holds a Bachelor of Science (BSc) and a Master of Business Administration (MBA) from NUS, a Graduate Diploma in Marketing Communications from the Marketing Institute of Singapore, a Postgraduate Diploma in Education (PGDE) from the National Institute of Education (NIE), and a Master of Arts in Philanthropic Studies from the University of Kent. She is one of the few fundraising professionals in Singapore to hold the Certified Fund Raising Executive (CFRE) credential, an internationally accredited certification in philanthropic fundraising. She is currently pursuing a Professional Doctorate in Philanthropic Leadership at the Lilly Family School of Philanthropy, Indiana University.
In addition to her leadership role at SUSS, Khalijah serves as an Associate Faculty member, teaching NPM505 Fundraising and Philanthropy, a graduate-level elective. She also previously taught the Philanthropic Planning module in the STEP Certificate for Financial Services (2015–2018), guiding financial advisors in charitable planning. She chaired the CASE Asia Pacific Pre-conference Workshop “Roadmap in Advancement” in 2024 and 2025.
An active volunteer, Khalijah contributes her fundraising expertise to various charities in Singapore, reflecting her deep commitment to sector-wide capacity building and ethical advancement.
Tuesday, May 7, 2024
Room: Paradiso, Level 3, Grand Copthorne Waterfront
8:00 AM - 9:00 AM UTC +8
Registrations
Grand Ballroom Foyer, Level 4
9:00 AM - 9:15 AM UTC +8
Welcome
Paradiso, Level 3
9:15 AM – 10:30 AM UTC +8
The Big Picture & What’s next?
In this session we will address:
• What is advancement and why does it matter
• The interconnectivity of advancement disciplines and how each contributes to institutional success
• Current trends in advancement and what the future holds
Speaker: Khalijah Masud, Director, Advancement Office , Singapore University of Social Sciences (SUSS)
Paradiso, Level 3
10:30 AM – 11:00 AM UTC+8
Break
Refreshment provided at Foyer, Level 3
11:00 AM – 12:30 PM UTC+8
Working with stakeholders in your institution
In this session we will explore:
- Identifying those individuals who are integral to our success
- Developing new ways of thinking and working effectively as a team within our own department and across the institution
- Building a philanthropic culture across our institution and managing reputational risk
Speakers: Ricky Cheng, Executive Vice President, United Board for Christian Higher Education in Asia
Paradiso, Level 3
12:30 PM – 1:30 PM UTC+8
Networking Lunch
Foyer, Level 3
1:30 PM – 3:00 PM UTC+8
What drives you?
In this session we will uncover:
- What motivates us to succeed?
- What motivates our supporters to contribute and our donors to give?
- How do we sustain and continuously improve our drivers?
Speakers: Lucy Moore, Senior Development Manager (Donor Engagement), Queensland University of Technology, Abel Orellana, Head of Development, Clinical Medicine | UNSW Medicine & Health
Paradiso, Level 3
3:00 PM – 3:30 PM UTC+8
Break
Refreshment provided at Foyer, Level 3
3:30 PM – 4:30 PM UTC+8
CASE – Copy and Share Everything: Learning from Each Other
In this session you will learn from your peers:
- How to use strategy and rigor to enhance knowledge and experience
- How to overcome tricky problems
- How to enjoy and make the most of every step on your career journey
Speakers: Brittany Haney, Communications and Marketing Coordinator for Jakarta Intercultural School (JIS) in Indonesia, Abel Orellana, Head of Development, Clinical Medicine, UNSW Medicine & Health, Lucy Moore, Senior Development Manager (Donor Engagement), Queensland University of Technology
Paradiso, Level 3
4:30 PM – 5:00 PM UTC+8
Wrap-up session – Career journey in advancement
In this session you will learn from your peers:
As we bring the day to a close this session explores how CASE resources and advancement network can support your career in advancement.
Where do we go from today? What are the key takeaways?
Speakers: Khalijah Masud, Director, Advancement Office , Singapore University of Social Sciences (SUSS)
Paradiso, Level 3
5:00 PM UTC+8
Programme Conclude
5.30 PM UTC+8
Welcome Reception
Grand Ballroom Foyer, Level 4