CASE European Institutes

Make the CASE to Register

Thank you for your interest in the 2026 CASE Marketing and Communications Institute. CASE Europe’s flagship training programme is for early-career professionals, mid-career transitioners, and those new to higher education marketing and communications. 

This programme provides a solid foundation to further your career and impact your institutions. But sometimes it is not up to you to decide if you can register. Aside from financial considerations, professional development training could conflict with your work responsibilities.

The tips and sample justification letter below are intended to help you justify to your supervisor why you should register.

 

Tips to Help Make the CASE

  1. Emphasise the specific topics and skills you would like to strengthen or develop. Connect the projects you are working on and the areas you are trying to develop with specific presentations. If you have participated in a CASE educational event before, highlight how the programme benefited your work.
  2. Highlight that participation in small tutor groups will offer individualised attention and provide a career network for pre- and post-institute support.
  3. Offer to take detailed notes and prepare and deliver a short presentation for colleagues. That way, others in your organisation will benefit from your participation.

Sample Justification Letter

Copy, paste, and customise this sample justification letter to give to your manager to make the CASE to attend: 

Dear [SUPERVISOR],

This letter is to express my desire to represent our institution at the CASE Marketing and Communications Institute, 27–29 April 2026, in Loughborough, UK. My participation would strengthen my skills and improve my contributions to our team and institution.

The CASE Marketing and Communications Institute is CASE Europe’s flagship training programme for early-career professionals, mid-career transitioners, and those new to higher education marketing and communications. It is an intensive learning experience and a valuable opportunity to hear from experts in our field about successful strategies and best practice.

I am particularly excited about [LIST SPECIFIC SESSIONS], which I think will help us [APPLY TO YOUR WORK].

I welcome any questions you may have regarding this opportunity. You can learn more about the Marketing and Communications Institute by visiting the CASE website.

Thank you for considering my request.

Sincerely,

[FUTURE CONFERENCE PARTICIPANT]