Marketing and Communications Institute 2026
Faculty-led tutor groups will help you put your learnings into practice whilst building your professional network, plus receive advice and guidance on how to curate your career within HE.
Learning Objectives
- Understand the challenges facing Marketing and Communications colleagues within the sector, and introduce the concept of integrated advancement teams.
- Gain a better understanding of the potential practical applications of AI in marketing and communications.
- Explore the role reputation plays in the fortunes of an organisation and examine the theory of reputation management by providing examples of best practice from across the sector and beyond.
- Use data and research to guide marketing decisions and develop key metrics to measure success.
- Understand the process of assigning resources to support brand development and achieve brand awareness across and for your institution.
- Identify the elements of an effective, compelling content strategy (or campaign)
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Enhance your interpersonal skills to build strong professional relationships.
New for 2026!
This Institute will be run in partnership with the Alumni Relations and Educational Fundraising Institutes, with dedicated cross-disciplinary plenary sessions designed to foster shared strategic insight and stronger partnership working. Participants will develop a clear understanding of integrated advancement and leave better equipped to collaborate confidently and effectively across teams.
Tutor Group Learning
Delegates will be placed in a small tutor group, led by a member of the faculty. Tutor group sessions will help apply programme learning directly to your institution. You'll get advice on how to curate your career, explore real challenges and workshop ideas, while building connections with peers.
These groups often become long-term support networks, with many participants staying connected long after the Institute has finished.
“As a first-time attendee at a CASE Institute I was blown away by the open and honest approach of all the faculty members and the welcoming atmosphere that pervaded the Institute. I have come away having learned so much, not just theoretical, but applicable real world stuff. And I have a network of really savvy marketing friends for life. Thank you CASE.”
-2025 attendee