Skip to main content

CASE

CASE

Main Menu

  • Learning
    • Conferences & Training
      • In-Person Events
      • Online Offerings
    • Online Learning
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • Conference Policies
    • Present at a Conference
    • CASE Academy

    Online Learning

    Illustration of a mouse connected to a book on a yellow background

    Browse CASE's online offerings to find the best virtual programming and training for you and your team.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • News Roundups
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • Alumni for Higher Ed
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards
    • Research

    CASE Insights on Generative AI in Advancement

    CASE Insights on Generative AI in Advancement

    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Alumni for Higher Ed
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
      • 2026-2027 Election
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    Giving to CASE

    Giving to CASE

    At CASE, we inspire, challenge, and equip nearly 100,000 advancement professionals across the globe to champion the success of educational institutions and the millions who benefit from them. With philanthropic support we can do more.

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts
  • Search
  • Shopping Cart

Breadcrumb

  1. Home
  2. Conferences & Training
  3. Marketing and Communications Institute 2026
CASE European Institutes

Faculty

Marketing and Communications Institute 2026
  • Faculty
  • Programme
  • Venue and Accommodation
  • Registration
  • Scholarships
  • Make the CASE to Register
Advertisement

Faculty Chair

Martyn Edwards

Martyn Edwards

Director of External Relations, University of Leicester

Martyn provides strategic and operational leadership for the University’s marketing, communications, student recruitment and development activity with responsibility for around 200 staff in the Marketing & Advancement Directorate.

Prior to joining Loughborough, Martyn has held a number of senior recruitment and marketing roles across different organisations within the HE sector including the British Council, University of Nottingham and IDP Education. More recently he was Interim Director of Marketing, Recruitment and International at Swansea University.

Martyn is a graduate of Cardiff University with a bachelor degree in English and a Masters in Strategic Marketing, he also holds a postgraduate qualification from the University of Manchester. He is a former Vice-Chair of the British Universities International Liaison Association (BUILA) and of the Chartered Institute of Marketing (CIM) Higher Education Special Interest Group.

Martyn is a current member of the Quacquarelli Symonds (QS) Global Advisory Committee and also sits on the District Cabinet UK and Ireland for the Council for Advancement and Support of Education (CASE).

Faculty

Headshot of Michelle Amos

Michelle Amos

Deputy Director Marketing, Brand and Digital, University of Salford

Michelle is a skilled marketing leader with over twenty years of experience in strategic marketing, event management and business development. Currently working as the Deputy Director Marketing, Brand and Digital at the University of Salford, she has responsibility for developing comprehensive marketing strategies and oversees digital media, creative services, recruitment marketing and champions the university’s brand. Michelle holds a Chartered Post Graduate Diploma in Marketing and a Bachelor of Laws Degree (LLB). She is also a dedicated trustee and director for the Blackpool Grand Theatre.

Raman Sarpal

Raman Sarpal

Deputy Director of Marketing, Anglia Ruskin University

Raman brings a wealth of experience from her 25 years in Marketing, Communications and Brand Management roles in a variety of private and public sector organisations.

Raman started her career in universities as a fresh-faced and keen graduate at the University of Liverpool before going on to hold marketing positions for The Drum Arts Centre, Black Country Chamber of Commerce, West Midlands Regional Development Agency and Growth Hub before taking on the Head of Marketing role at the University of Wolverhampton – looking after student recruitment, marketing, international recruitment and research marketing. During her 13-year tenure, Raman was instrumental in growing student numbers and the university brand as well as mobilising the £60m Springfield Campus.

Since then, Raman has held a senior marketing role at Student Roost, working with a national network of 100 university clients and now has returned to her passion of building university brands and student recruitment in her role as Deputy Director at Anglia Ruskin University.

Jason Yip, Newcastle University, Portrait

Jason Yip

Head of Web, CRM & Analytics, Newcastle University

Jason has over 25 years of experience in digital marketing and communications across the public and private sectors, including roles with NewcastleGateshead Initiative, multiple design and digital agencies, and both universities in Newcastle upon Tyne (UK). He is the Head of Marketing Web, CRM and Analytics at Newcastle University (Russell Group) and has also held a senior leadership role at Northumbria University (Modern University), leading strategic digital transformation initiatives across both institutions.

With more than 12 years of senior-level experience in Higher Education, Jason has directed specialist teams across all digital channels, including CRM, social media, and web/app development. He has delivered nationally recognised and award-winning digital marketing projects, such as NewcastleGateshead.com, which was voted the world’s “Coolest Tourism Website” by The Sunday Times; Geordieland, an innovative real-time social media map of Newcastle; and NU World, a bespoke virtual-experience platform for Northumbria University. His work in marketing technology innovation earned him recognition as a “Change Ambassador” by The Economist in 2013.

Since 2022, Jason has served annually as a judge for the North East Marketing Awards, Prolific North Marketing Awards, and Northern Digital Awards in the UK, regularly reviewing and critiquing award-winning submissions from leading agencies and digital specialists, an experience he finds both humbling and inspiring.

Alongside his professional work, Jason is a respected Chartered Institute of Marketing (CIM) tutor, delivering the CIM Level 6 Specialist Award in AI Marketing to professionals across industries, including finance, retail, healthcare, and sectors beyond Higher Education.

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet
Connect with CASE
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent