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  3. CASE International Schools European Forum 2026
CASE International Schools European Forum 2024 HDR

Programme

CASE International Schools European Forum 2026
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Thursday, February 12, 2026
Friday, February 13, 2026

Thursday, February 12, 2026

2:00 PM - 2:15 PM UTC+01:00 (GMT+01:00)

Arrival and Registration

2:15 PM - 2:30 PM UTC+01:00 (GMT+01:00)

Welcome and Refreshments

Room: Auditorium
Speakers: Crickett Kasper, Director, Schools, Council for Advancement and Support of Education
Key Session
2:30 PM - 3:15 PM UTC+01:00 (GMT+01:00)

Capital Campaigns for Schools: From Vision to Victory

Capital campaigns can feel overwhelming – but when done well, they can position your school for long-term transformational success. This fun and interactive session is designed for school leaders, Board members, and advancement professionals who want to understand what truly drives successful school capital campaigns. Whether your school is exploring its first campaign or preparing for its next major initiative, this session cuts through the noise to focus on what matters most. Participants will gain practical insight into how compelling messaging, strong leadership, and a clear roadmap come together to inspire transformational giving. Through real-world examples and key takeaways, this session will equip you with the confidence and clarity to turn big ideas into funded realities – and build a sustainable culture of giving for the future. Room: Auditorium
Speakers: Yvette Campbell, Institutional Advancement Director, American Community School of Abu Dhabi
General Session
3:20 PM - 3:55 PM UTC+01:00 (GMT+01:00)

The Human Element: Cultivating Authenticity in an AI-Generated World

We look at the risk of "AI-slop" for international schools, our messaging and the crowded space we now have to inhabit to engage our communities, alumni and donors. We talk about how at Aiglon we have worked to prioritise human creativity from top to bottom in our comms/marketing in order to build brand legitimacy and community trust. We share some of the process behind our editorial strategy, from strategic listening to gain external relevance, to building internal stakeholder trust that allows us to create authentic content (like our magazine and editorials). In short, authentic storytelling is no longer just a nice to have, but it is a competitive advantage and premium asset. Room: Auditorium
Speakers: Seth Barker, Associate Director of Communications, Aiglon College, Lucy Jay-Kennedy, Director of Communications & Marketing, Aiglon College
3:55 PM - 4:05 PM UTC+01:00 (GMT+01:00)

Break

General Session
4:05 PM - 4:40 PM UTC+01:00 (GMT+01:00)

Everyone Is A Brand Ambassador

How can every member of a school community help advance the institution, strengthen its brand, foster a culture of giving, and nurture lasting alumni relationships? “Everyone” means all teachers and staff - not just those in the Advancement Office. When faculty and staff understand their role as ambassadors, they help bring the mission to life in authentic, everyday ways. This session explores practical strategies for connecting learning and fundraising, identifying meaningful touch points across campus, and demonstrating how institutional support becomes more tangible and impactful when staff are actively engaged as ambassadors for the school. Room: Auditorium
Speakers: Ben Weinberg, Head of School, American School of Madrid, Isabel Mackay, Development and Engagement Coordinator, American School of Madrid
4:40 PM - 5:10 PM UTC+01:00 (GMT+01:00)

Break (Campus Tour/Group Photo)

General Session
5:10 PM - 5:45 PM UTC+01:00 (GMT+01:00)

Advancement and The Head of School Partnership: in the European Environment

This session explores how Heads of School, boards, and development teams can work in partnership to strengthen advancement and fundraising in international schools across Europe. Drawing on research and practical experience, it looks at key success factors, the European philanthropic context, and practical ways to engage leadership, build a culture of philanthropy, and make effective use of limited resources Room: Learning Commons
Speakers: Suzanne Hilser-Wiles, Managing Director, Huron, Rachael Magee, Manager, Huron
General Session
5:50 PM - 6:25 PM UTC+01:00 (GMT+01:00)

Are You Ready For a Campaign?

How do you know your school is truly ready to launch a capital campaign? In this interactive session, we’ll explore the key pillars that form the foundation of campaign readiness—from leadership alignment and a compelling case for support, to donor research and development office capacity. Using practical tools, real-world examples, and peer discussion, participants will assess their own school’s preparedness and identify actionable next steps. Whether you’re just starting the conversation or moving toward campaign planning, this session will equip you with the clarity and confidence to move forward strategically. Room: Learning Commons
Speakers: Dave Shepherd, Associate Partner, More Partnership, Michaela Seeger, Associate Partner, More Partnership
6:25 PM - 6:35 PM UTC+01:00 (GMT+01:00)

Break

General Session
6:35 PM - 7:10 PM UTC+01:00 (GMT+01:00)

The One-Woman Shop

In an international K–12 school, where the Director of Advancement is responsible for admissions, fundraising, alumni relations, marketing, and communications, it is critical to optimize processes and use tools to their fullest potential. Learn how one person can joggle these roles with having the right systems in place and using the help of AI for automation, personalization, calendar management to turn limited capacity into sustainable momentum. Room: Learning Commons
Speakers: Szilvia Lazar, Director of Advancement, Marketing, Communications, and Admissions, International Christian School of Budapest
General Session
7:10 PM - 7:45 PM UTC+01:00 (GMT+01:00)

AI Unplugged: Transforming Educational Advancement

Join us for an interactive session that demystifies Artificial Intelligence and explores its transformative potential in enhancing educational advancement through communications, marketing, alumni relations, and fundraising. Discover the essentials of AI literacy, master the art of effective prompting, and discover your top five AI bots that can revolutionize work. Engage in fun activities, share your insights, and walk away with practical resources and innovative ideas to elevate your role. Embrace the future and unlock the possibilities of partnering with AI for educational advancement! Room: Learning Commons
Speakers: Ana Suarez, Alumni Coordinator, American School of Madrid, Karen Campbell, K-12 Instructional Coach, American School of Madrid
7:45 PM - 8:00 PM UTC+01:00 (GMT+01:00)

Walk over to the reception venue departing from the Learning Commons

Cielo de Urrechu
8:00 PM - 9:00 PM UTC+01:00 (GMT+01:00)

Welcome Reception

Cielo de Urrechu
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