Everyone Is A Brand Ambassador
4:05 PM - 4:40 PM UTC+01:00 (GMT+01:00)
Speaker(s): Ben Weinberg, Head of School, American School of Madrid, Isabel Mackay, Development and Engagement Coordinator, American School of Madrid
General Session
How can every member of a school community help advance the institution, strengthen its brand, foster a culture of giving, and nurture lasting alumni relationships?
“Everyone” means all teachers and staff - not just those in the Advancement Office. When faculty and staff understand their role as ambassadors, they help bring the mission to life in authentic, everyday ways.
This session explores practical strategies for connecting learning and fundraising, identifying meaningful touch points across campus, and demonstrating how institutional support becomes more tangible and impactful when staff are actively engaged as ambassadors for the school.
Room: Auditorium