
Speakers
Plenary Speakers

Daryl Fielding
Daryl Fielding is best known for leading transformational global brand strategies and marketing campaigns for names such as Dove, Ford, and Cadbury. Dove’s Campaign for Real Beauty is arguably one of the most famous global campaigns ever. It helped to write the rulebook on purpose branding, was featured twice on the Oprah Winfrey Show, and continues to run over a decade later.
Beyond the marketing, Daryl considers the integral relationship between culture, brand, and leadership. As Director of Brand Marketing at Vodafone, she brought her experience of brands that inspire personal connections to the tech world. She shifted the mobile giant’s strategy towards people rather than phones and infrastructure—focusing on the concept of ingraining what a business does for people, rather than focusing on the products or services it provides.
Daryl examines the need for businesses to understand their customers and behave accordingly through empowering a workforce to help a company keep up in the digital age, enabling exceptional customer service, understood company values and unified crisis management through leadership that is accessible and visionary, as well as flexible.

Professor Sir Anton Muscatelli
Professor Sir Anton Muscatelli was Principal and Vice-Chancellor of the University of Glasgow from 2009 to 2025, leading the institution through a period of significant growth and global recognition. Prior to this, he served as Principal and Vice-Chancellor of Heriot-Watt University from 2007 to 2009. His academic career at Glasgow spans over four decades, including roles as Lecturer, Professor, and Vice Principal Strategy and Advancement.
He has advised numerous national and international bodies, including the European Commission, the World Bank, and the UK House of Commons Treasury Select Committee. He is the current President of the Royal Society of Edinburgh and is academic co-chair of the International Finance Forum. He is also an honorary fellow in the Centre for Public Policy at the University of Glasgow.
He is a member of the University Grants Committee in Hong Kong and chairs its Research Group. He also served as a Director of the UK Universities Superannuation Scheme (2015–2024), one of the largest private pension funds in the UK. From 2017 to 2020, he chaired the Russell Group, representing the UK’s leading research-intensive universities.
Sir Anton has held several influential advisory roles with the UK and Scottish governments, including Chair of the First Minister of Scotland’s Standing Council on Europe and membership of the Scottish Government’s Council of Economic Advisers.
In recognition of his contributions to economics and higher education, he was knighted in 2017 and awarded the title of Knight Commander (Commendatore) by the Republic of Italy in 2008. He holds honorary degrees from McGill University in Canada and Nankai University in China.

Anna Artemyeva
Anna leads Google for Education in the UK and the Republic of Ireland, as well as in Germany, Austria and Switzerland (the DACH region), Italy and Central Asia. She helps educational organisations maximise their use of Google technologies like Chromebooks, Google Workspace for Education, and Gemini. This includes improving student learning outcomes with appropriate technology, providing professional development training to educators, and creating more efficient administrative processes with innovative solutions. Her role also encompasses driving higher education strategy across EMEA. Anna brings 18 years of experience in the tech industry, 12 of which have been dedicated to EdTech, and has worked across various European countries.

Anu Manthri
Anu leads Google for Education across the UK and the Republic of Ireland. Her remit includes supporting Senior Leadership Teams from across Higher Education, Further Education and Schools (K-12) as well as National Governments with strategic digital transformation programmes to effectively transform learning and teaching. Anu has worked in education for over 15 years, starting her career in the classroom and working within the higher education sector in her previous roles. She brings a deep understanding of education practice and technology via her role at Google for Education.
Anu holds a master's degree in Public Policy from UCL, a mini MBA from The London School of Economics and completed her teacher training through Teach First in the North of England.

Rachel Bray
Rachel Bray is the head of the unique and vibrant CERN Alumni Network, for which she was community manager from 2017 to 2020. Prior to this, she worked for 8 years in CERN's Engineering Department, in the domain of Product Lifecycle Management and 9 years within the IT section of CERN Supplies Procurement and Logistics Department.
In her spare time, Rachel is Chair of the CERN Clubs' Coordinating Committee, President and Zumba instructor at the CERN Fitness Club and board member of the Association of Sports Committees of European Research Institutes.

Helen Etheridge
Helen Etheridge is the Global Lead for Alumni UK at the British Council, the network for international alumni of UK higher education institutions. She has led higher education initiatives across the EU and East Asia, including the “Study UK” campaign. Previously, Helen worked in UK government roles focused on skills policy and school improvement. She is dedicated to fostering global connections that support student and graduate success.

Bukky Gray
Bukky is the Director of Talent Management and Human Resources at the University of Cambridge Development and Alumni Relations office. At Cambridge, she is responsible for delivering strategic human resources and talent management programmes tailored to meet the organisation's current and long-term business needs. Bukky also plays a key role in the ROSS Equality Diversity and Inclusion working group (a sub-group of the senior leaders of the top 25 fundraising universities in the UK and Ireland). Before working in development, she worked mainly in the public sector in the UK, leading innovative HR practices to recruit and retain hard-to-recruit roles, researching equality and diversity initiatives to support black and ethnic minority staff and leading significant change programmes.
Bukky is a barrister and solicitor, holds a master's degree in International Business and is a chartered member of the Chartered Institute of Personnel and Development. She has a coaching qualification from the Cambridge University Institute of Continuing Education. She recently commenced a master's degree in Industrial/Organisational Psychology at Harvard University. Bukky's passion lies in talent management and coaching. She is also a strong advocate of equality, diversity, social mobility and inclusion.

Nena Grceva
Nena brings over fifteen years of international experience in the higher education sector. At Hertie School, the University of Governance in Berlin, she is responsible for alumni engagement and the strategic growth of the School’s global alumni network in 110 countries. Prior to Hertie, Nena was in charge of alumni relations at the Central European University (CEU) in Vienna and Budapest. A number of successful initiatives were developed under her leadership, including the Thesis Buddy Project, which won a CASE Circle of Excellence Award 2022 in volunteer engagement category. Prior to CEU, Nena had managed programmes at leading global organisations, including CASE in London, the Institute of International Education (IIE) and Open Society Foundation (OSF) in Budapest. A firm believer in collaboration and the power of sharing best practice, Nena is active CASE volunteer and has served as speaker, editorial board member, conference co-chair and task force member. A North Macedonia native, Nena has lived and worked internationally for nearly two decades, is fluent in number of languages and considers herself a citizen of the world.

Rachael Green
Rachael Green has worked in the sector since 2009, working her way from a student caller at the University of Birmingham, to the University of Exeter in International Alumni Relations and as Acting Alumni Giving Manager, and since 2014 as the Head of Alumni Volunteering at the University of Nottingham. She has established the first volunteering programme at Nottingham, launching volunteering as part of the Impact Campaign. Rachael’s role has changed as the Alumni Volunteering Team has expanded at the University of Nottingham, now with 1400 volunteers a year and over 10,000 student beneficiaries. She manages a team of 6 and has established an integrated approach to alumni engagement/volunteering with philanthropic giving when working with schools and faculties at UoN. Since 2014, Nottingham has worked with over 4000 volunteers in a range of roles and is now looking at how volunteering can support student experience and strategic developments supported by a volunteer stewardship programme.

Kerrie Holland
Kerrie is Executive Director of Alumni Engagement and Individual Giving at the London School of Economics and Political Science (LSE). She joined LSE in March 2025, bringing with her over a decade of experience in building dynamic alumni communities, innovative programmes and leading award-winning advancement teams.
Prior to LSE, Kerrie was Executive Director of Community, Alumni Relations and Development at Aston University, where she played a pivotal role in transforming the institution’s approach to alumni relations and philanthropy with the implementation of the Aston for Life strategy. Her career began at the University of Birmingham in 2011, where she was appointed the university’s first Volunteer Relationship Manager, later becoming Head of Engagement overseeing events, communications, student engagement and donor relations.
At LSE, Kerrie oversees a rapidly expanding team within the Philanthropy and Global Engagement Division and is currently developing an ambitious vision for the LSE alumni community over the coming decades, together with the strategy which will bring this to life. This process includes a global listening exercise, international study tour and extensive stakeholder consultation.
As a past CEAC Alumni Relations track Chair, she is passionate about working together to promote and advance our sector and always happy for people to get in touch.

Lauren Huntington
Lauren heads up Alumni and Supporter Engagement at Newcastle University. Her focus is on supporting a diverse audience of 280,000 alumni and partners and inspiring widespread support for education and research in response to the challenges facing our world
With a background in corporate marketing, her higher education experience spans student recruitment, corporate engagement, marketing, communications and mass participation giving. She is a proud Alumna of the University of Leeds and currently a trustee of the North East Air Ambulance.

Naomi Oosman-Watts
In her role as Chief Education Partnership Officer at Group GTI, Naomi works with Higher Education Institutions to help them better understand their students and their journeys through technology. She works across Higher Education globally, bringing sector insight and expertise to partner institutions while learning from them to ensure products and services are the right fit for their needs.
Naomi recently joined Group GTI from Newcastle University, where she was Director of Student Success. Overseeing the creation of the new directorate, which brings together Careers, Student Life and Lifelong Learning, she has led the team through a period of significant change for the sector and of transformation in the student experience space. Most recently, Naomi has led on both the physical and digital transformation of the student journey, working with colleagues across the University to create a new Student Portal as well as delivering a building transformation for the main University Student Services space. More broadly across the sector, she established the Student Experience Leaders in Higher Education group and has previously sat on the AGCAS Board as Data and Insights Director. She is a regular speaker at HE conferences, has chaired multiple industry panels and is also a leader in the EDI space, having recently led the University’s application for the Race Equality Charter Bronze Award. Her experience spans the range of the education sector, having worked in both Russell Group and MillionPlus Universities as well as in Further Education.

Paul Tyack
Paul Tyack leads the advancement team at Newcastle University. Working with more than 250,000 graduates and supporters, the team is the driving force behind fundraising, philanthropy management, and graduate and supporter engagement for the university.
Building on 20 years of leadership experience in the not-for-profit and higher education sectors, Tyack specialises in working with major donors, including individuals, families, grant-making foundations and companies in the UK and internationally. He is also a trustee for the National Centre for Early Music in York.

Michelle Amos
Michelle is a skilled marketing leader with over twenty years of experience in strategic marketing, event management and business development. Currently working as the Deputy Director Marketing, Brand and Digital at the University of Salford, she has responsibility for developing comprehensive marketing strategies and oversees digital media, creative services, recruitment marketing and champions the university’s brand. Michelle holds a Chartered Post Graduate Diploma in Marketing and a Bachelor of Laws Degree (LLB). She is also a dedicated trustee and director for the Blackpool Grand Theatre.

Andrew Bird
With over 20 years’ experience in higher education marketing, communications and recruitment, Andrew is passionate about the role that education has in supporting positive change at an individual, institutional and regional level. Having previously worked at Oxford Brookes University, the University of Southampton and Bournemouth University, while also representing the higher education sector on a range of Boards and Advisory Groups, Andrew has a proven track record of creating impactful solutions aligned to each organisation’s strategic objectives.
In his current role as Chief Marketing Officer/PVC at Southampton Solent University, Andrew provides strategic leadership for developing, championing and implementing University strategies for Recruitment, Reputation, Internationalisation and Communication. His responsibilities include ensuring the University’s strategic planning structure meets the needs of all stakeholders across the institution to deliver plans that fully align with the university's mission and strategy.
Andrew is currently Chair of the British Universities International Liaison Association (BUILA), a member-led organisation that represents and supports our 150+ UK university network to achieve their international goals.

Claire Hamilton
Claire Hamilton is deputy director of marketing and student recruitment at the University of Sheffield, where she previously worked as head of marketing. An experienced marketing professional, her career began in Newcastle, where she promoted everything from the Royal Shakespeare Company to comedy. She later moved into higher education, holding positions at Northumbria University and Sheffield Hallam University. She has gained skills across branding, reputation marketing, internal communications, PR, business development, student recruitment and events. The first in her family to attend university, she was born and raised in Sheffield and is evangelical about the city’s unique offering.

Zoe Kleinman
Zoe Kleinman is the BBC’s first-ever Technology Editor, appointed to the role in 2021. With over 20 years broadcasting experience, Zoe has spent most of her career as a specialist presenter and reporter covering all areas of the tech agenda. She has also presented BBC Radio 4's PM Programme.
From gadgets and games to cybersecurity and artificial intelligence, she makes tech news accessible to a mainstream audience of millions across national and international BBC Radio, TV and online outlets, including Radio 4’s Today programme, BBC World TV and the UK’s most-watched news shows.
Zoe has raced drones in the Nevada desert, taken a backseat drive in a driverless car, spent the night in a house full of robots and climbed Mount Everest in Virtual Reality. In 2023, she led the BBC’s coverage of the UK government’s AI Safety Summit. Apple CEO Tim Cook is among the global technology leaders she has interviewed. She’s also reported on Elon Musk’s controversial takeover at Twitter, the volatile world of cryptocurrency, the gender bias in Silicon Valley, Facebook’s Cambridge Analytica scandal, and her exclusive reports about the parents whose children accidentally spend thousands of pounds inside video and mobile games was discussed by politicians and led to a parliamentary committee hearing on gaming and gambling.
Zoe’s wider journalistic skills are hugely respected across the BBC, and in 2020, Zoe was asked to work as a senior journalist on the BBC News team covering the Covid-19 pandemic.
A confident and entertaining speaker who is in demand as a host, chair, panellist and lecturer, Zoe’s expertise and knowledge of the tech sector is brought to life by her engaging style. Her networking skills and ability to engage with people from all walks of life ensure many repeat bookings. Zoe’s specialist technology keynote speaker topics include Artificial Intelligence, Innovation and Trends.

Rachel MacSween
Rachel is the Director of Partnerships and Stakeholder Engagement at IDP in the UK. Her role is to work with university partners on their student recruitment ambitions, as well as leading on government and sector stakeholder management, B2B Marketing and Global Communications. Prior to her joining IDP in early 2022, Rachel held roles as Director of International at the University of York in the UK, Head of Recruitment at the University of Strathclyde in Glasgow and roles with Navitas for seven years in both Edinburgh and Melbourne.
Rachel is passionate about ensuring successful outcomes for her clients, sharing IDP’s unique data sets to help improve the policy environment in the UK and working with a wider group of colleagues in the sector to constantly improve the applicant experience.

Richelle Quinn
Richelle Quinn is Director of Marketing at Sheffield Hallam University, where she brings together brand, city, student, research, and business marketing—alongside creative, events, and digital—into one joined-up story. Her goal is simple: to make sure the university’s identity is clear, authentic, and resonates with the people who matter most.
She started her career in advertising with British Telecom, then moved into financial services with the Royal Bank of Scotland and HSBC. Sixteen years ago, she joined Sheffield Hallam and has since worked across every area of marketing, building the experience and insight that shape her approach today.
Richelle believes in brand strategies that feel real, reflect the university’s character, and create connections that last — whether that’s with future students, partners, or the wider community.

Inés Teresa-Palacio
Inés Teressa-Palacio is a global education specialist, advisor and consultant with 17 years of experience in marketing, communications, student recruitment, business development, alumni engagement, fundraising and internationalization targeting both B2C and B2B audiences. She has held senior roles at UK and Spanish institutions and has led successful strategic projects in multiple countries including the UK, South Asia, Latin America, Spain and rest of Europe. Inés is currently based in Barcelona, Spain and works with clients and organizations worldwide.
Inés has been directly responsible for developing positioning, go-to-market, growth and engagement strategies in all those countries and has also initiated, cultivated and negotiated strategic partnerships with foreign governments, funding organizations, businesses and donors. Her senior leadership experience alongside her international background makes her highly adaptable to multicultural settings, commercially astute and able to engage with stakeholders at all levels from all the advancement disciplines and from different regions.
Inés is a former member of the CASE Europe Council and the UK Universities Marketing Forum, and she currently sits on the Planning Committee for the 2024 CASE Summit for Leaders in Advancement. She has presented at CASE All Districts Conference (US), CASE Europe Annual Conference (UK), and CASE ToGather events (Spain). She is a Fellow of the UK Chartered Institute of Marketing, a member of the UK Chartered Institute of Public Relations, IESE graduate and UCLA scholar.

Gordon Cox
Gordon is a senior advancement leader with over 20 years’ experience in Higher Education in three corners of the country, known for driving transformational philanthropy and strategic change. He has held senior roles across leading UK institutions, most recently serving as Director of Advancement at the University of Bath, where he sat on the University Executive Board and reported directly to the Vice-Chancellor.
At Bath, Gordon led a major restructuring of the Advancement Office, secured several of the largest gifts in the university’s history, and oversaw significant growth in the endowment. His leadership helped embed a culture of strategic philanthropy aligned with institutional priorities.
Prior to Bath, Gordon held senior roles at the University of Oxford, including Head of Development for Humanities and Director of Development at one of its colleges (UNIV). There, he rapidly assessed the feasibility of a transformational campus development project, securing nearly £50 million, almost entirely from the college’s community, within two years and launching the campaign during the Covid-19 pandemic.
Earlier in his career, Gordon held advancement roles at the Universities of Aberdeen, Durham, and Edinburgh, quickly establishing himself as a sector-leading innovator in multichannel fundraising. He is known for building high-performing teams through periods of institutional transition, having successfully navigated several changes of university leadership while delivering complex fundraising initiatives.
With a background in Geography, Gordon brings a global perspective and a passion for travel, having visited over 75 countries. He has a strong track record of securing principal gifts from international donors and has worked extensively across North America, Asia, the Middle East, and Europe. His contributions include shaping global volunteer boards and advancing international philanthropic engagement.
Gordon was recently a trustee of CASE (Europe) and continues to contribute to the sector through voluntary advisory roles. He currently advises Multibank, a charity funded by Gordon Brown, and has supported BUCS in developing alumni fundraising strategies for sports priorities. A former member of the Ross Group of universities, Gordon is also a proud annual donor to every educational institution he has attended or worked with.

Liesl Elder
Liesl Elder directs the University Development Office, overseeing philanthropic fundraising for the University across the academic divisions, museums and libraries. Her teams work worldwide, including the University’s offices in Hong Kong and Tokyo. She came to Oxford in in 2011 to lead the Oxford Thinking Campaign, managing its relaunch from a £1.25bn to a £3bn campaign, and seeing it though to a successful conclusion last year. The Oxford team won the 2020 CASE Platinum Award for Best Practice in Fundraising.
Liesl has worked in educational fundraising since 1993, beginning her career at the US liberal arts colleges Carleton College and Oberlin College before serving as Campaign Director for Santa Clara University in California. She moved to the UK in 2004 to become Director of Development and Communications at Durham University, followed by a few years in Scotland as Director of Development at the University of Edinburgh.

Sophie Hutchinson
Sophie is responsible for the running of Philanthropy and Global Engagement on a day to day basis at LSE. She has oversight for teams within alumni and supporter engagement and fundraising services, such as gift management, systems, insight and planning. Sophie works closely with colleagues in other professional services divisions to enable the team to work as effectively as possible.

Kirsty MacDonald
Kirsty MacDonald has enjoyed a career encompassing director level positions in leading educational and cultural institutions over thirty years in the UK and Canada. Going into her tenth year as Deputy Principal (Advancement) at the Royal Academy of Music, she was awarded an Hon FRAM for her achievements there. A member of the senior management team, she leads strategic planning and is responsible for external relations including fundraising, marketing, communications, audience engagement and alumni relations. In 2022, she launched the largest fundraising campaign for a music college outside the US with a target of £60m, which was exceeded last year and increased to £100m.
Kirsty has delivered transformational outcomes in every role she has taken on, which includes fundraising leadership roles at the universities of Cambridge, Edinburgh and Oxford (Wadham College). Her previous experience across higher education and the arts includes London Business School, English National Opera, the Orchestra of the Age of Enlightenment and Glyndebourne. A mentor to several fundraising leaders, she is well known throughout the UK Advancement sector, often invited to speak at national conferences in higher education and serves as the Chair of the CASE Europe Trust. Kirsty has an Honours BA from the University of Toronto and in 2009 was awarded an MA Oxon.

Jennie Moule
Jennie is Senior Director of Advancement Services at the University of Cambridge leading a team of 55 professionals working across information services, gift & data management, prospect research & portfolio management, business intelligence, talent, finance, and other services. She also leads on strategy, planning and performance for the department.
Prior to this Jennie built the successful advancement operations consultancy, Alveo Consulting, working with a range of clients over 8 years including most of the Russell Group universities, National Trust, Cancer Research UK, National Theatre and a number of schools.
She built her experience as Director of Development Strategy and Operations at University College London for over 10 years, where she managed fundraising operations and led strategy and planning for their £600m campaign.
A firm believer in sharing experience, driving improvement and giving practical support to those in the sector, Jennie is a sought-after speaker, trainer, mentor and coach. She is a member of the CASE Europe Regional Council, a CASE Laureate, in recognition for her volunteering service, and has held a CASE Crystal Apple since 2016. Jennie was chair of the inaugural CASE Development Services conference in 2008 and volunteered on the planning committee until 2025.

Jean Pembleton
Jean Pembleton is responsible for UK & European Education Strategy at Salesforce. In this role she serves as an industry advisor, focusing on strategic initiatives across the region. Prior to joining Salesforce, Jean worked in higher education and the nonprofit sector, including leading fundraising teams at Stanford University, The Chicago Symphony Orchestra, and the University of Chicago. She lives in London with her husband.

Ben Plummer-Powell
Ben joined LSE in February 2018. Ben serves as one of nine members of the university’s leadership team, is Chair of LSE’s International Strategy Board and has strategic oversight for philanthropy, alumni engagement, corporate engagement, international strategy, and global academic partnerships, and leads on the most significant philanthropic and partnership opportunities for LSE, travelling extensively overseas. Since joining LSE, Ben has created and overseen the launch and development of LSE’s Shaping the World philanthropic and volunteering Campaign, with a goal to raise £750m, with over £420m and over 130,000 volunteering hours raised to date.
Outside of LSE, Ben is former Chair and now Vice-Chair of the Ross Group, Chair of the Ross EDIB Sub-Group, which he formed during the pandemic, is a former member of CASE Europe’s Council, formerly served as a member of the CASE Global Advancement Leaders’ Summit Planning Committee, was Chair of the Pitt Rivers Museum Advisory Board in Oxford and has been a trustee of nursery and out of school care provision. Prior to LSE, Ben worked at Oxford University for eight years, overseeing the University’s fundraising teams, where the Oxford Thinking Campaign grew from £800m to £2.7bn. Prior to Oxford, Ben spent 10 years at Warwick University, initially in international marketing and recruitment, then overseeing philanthropy, alumni and corporate engagement at Warwick Business School and serving the wider University, leading on international alumni engagement and philanthropy in East Asia.
Having secured a music scholarship to attend a private secondary school, and having received funding for undergraduate and graduate study, Ben is a passionate advocate of social mobility, of inclusion and belonging and the role of education for the betterment of society.

Emily Robin
Emily Robin leads the Advancement team working to serve London Business School’s global network of alumni on its learning journey, creating value for all members of the community and inspiring philanthropic support through the Forever Forward campaign.
Before joining LBS, Emily was Senior Director of Development at INSEAD. She previously held roles at her alma maters, the University of Pennsylvania and the Wharton School, as well as at Bryn Mawr College and the American School of Paris.
Emily is an active volunteer for the Council for Advancement and Support of Education and the Association Française des Fundraisers. She is a CASE Laureate, recipient of a CASE Crystal Apple for Teaching Excellence, and chair of the CASE Spring Institute in Educational Fundraising. She is a past member of the Boards of SIS Paris Ouest and the French International School of Philadelphia.
Emily is a Phi Beta Kappa graduate of Huntsman Program in International Studies and Business of the Wharton School and the University of Pennsylvania, and she holds a Master of Arts in Linguistics with Distinction from University College, London.

Malina Szreter
Malina is responsible for providing leadership to Operations teams within Philanthropy and Global Engagement at LSE, including income management & services; data, insight & systems and planning, office & business management. Prior to joining HE sector, Malina had been working in the charity sector for nearly 15 years, heading fundraising operations, supporter engagement, volunteering, compliance and data functions.
Highlighted Speaker

Helena Kim, PhD
Helena is a speaker on our Newcomers and Aspiring Leaders tracks.
With over 35 years of experience in psychology and leadership development, Dr Helena Kim specialises in empowering individuals and leaders to master their confidence, leadership presence, and career transitions. Her career began as a therapist, where she worked with individuals facing dysfunctional relationships, depression, and anxiety. She later transitioned into academia at one of the top universities in the US, teaching graduate-level courses in Leadership Development, Vocational Psychology, Communication, and Consulting Psychology—topics that became the foundation of her success in her corporate coaching career.
Twenty years ago, she established her UK-based practice as a Coaching Psychologist. Her client list includes leaders from Google, Amazon, Microsoft, Fujitsu, The London Stock Exchange, UBS, JP Morgan, NHS, The National Gallery, and the University of Cambridge, among many others. She focuses on decoding and transforming personal power, relational intelligence and professional success.