Marketing: Advertising (Online)
Entries should describe a successful online advertising initiative designed to inspire a measurable call to action. The initiative should focus on only one or two digital platforms and strategies (Facebook, LinkedIn, geo-targeting, email, etc.). Ads may have a video component, or use static images and messages. Judges will look at overall strategy and effectiveness, as well as ad content and quality. The initiative may be part of a larger, multi-channel campaign, but should have a strategy and results that stand alone. Large, multi-channel campaigns should be entered in the Marketing: Marketing Initiatives category.
Submit up to five ads from the initiative.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Understanding of target audience(s)
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity