Marketing: Advertising (Broadcast)
Entries should describe a successful television or radio advertising initiative designed to inspire a measurable call to action. Judges will look at content and quality of the advertisements produced, as well as overall strategy and effectiveness. The initiative may be part of a larger, multi-channel campaign, but should have a strategy and results that stand alone. Large, multi-channel campaigns should be entered in the Marketing: Marketing Initiatives category.
Submit up to five advertisements from the initiative.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Understanding of target audience(s)
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity