Skip to main content

CASE

CASE

Main Menu

  • Learning
    • Conferences & Training
      • In-Person Events
      • Online Offerings
    • Online Learning
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • Conference Policies
    • Present at a Conference
    • CASE Academy

    Online Learning

    Illustration of a mouse connected to a book on a yellow background

    Browse CASE's online offerings to find the best virtual programming and training for you and your team.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • News Roundups
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • Alumni for Higher Ed
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards
    • Research

    CASE Insights on Generative AI in Advancement

    CASE Insights on Generative AI in Advancement

    In this new interactive report, CASE Insights offers a comprehensive approach for adopting generative AI, based on findings from a year-long research study with advancement practitioners.
     

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Alumni for Higher Ed
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
      • 2026-2027 Election
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    Giving to CASE

    Giving to CASE

    At CASE, we inspire, challenge, and equip nearly 100,000 advancement professionals across the globe to champion the success of educational institutions and the millions who benefit from them. With philanthropic support we can do more.

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts
  • Search
  • Shopping Cart

Breadcrumb

  1. Home
  2. Resources & Articles
report cover of a tree with icons

New Research Brief Shows Correlation Between Investment, Fundraising

VSE data spanning nine years reveals higher returns for higher investments
Advertisement
By Bryan Wawzenek
October 16, 2019

October 2019 Advancement Investment and Fundraising Results Brief Cover

The most recent findings from CASE’s Voluntary Support of Education survey display specific correlations between investments in higher education fundraising and fundraising outcomes. This data and analysis can be explored in AMAtlas’s VSE research brief, Advancement Investment and Fundraising Results.

The brief focuses on longitudinal figures provided by 30 U.S. universities and colleges over a span of nine years, 2010-2018. During that span, VSE data show that advancement investment per full-time equivalent employee increased 17.8%. Simultaneously, private philanthropic support increased 56.7% (both figures adjusted for inflation).

“Virtually all investment yields a positive return,” according to AMAtlas’ analysis of the nine years of information, “and higher investments yield higher returns.”

In addition to examining the long view on advancement investment, the research brief digs into the most recent VSE data from more than a hundred institutions in the U.S. Again, the numbers show a correlation between investment and return. Across a variety of institution types, return on investment was 942.9%. Specialized institutions had the most positive result, exceeding an ROI of 2,500%.

Read more in Advancement Investment and Fundraising Results.

About the author(s)

Bryan Wawzenek

Bryan Wawzenek is the Communications Manager at Harper College in Palatine, Illinois, U.S. He is a former CASE Content Creator.

Tags

US/Canada Higher Education 4 Year Private 4 Year Public Liberal Arts Community College 2 Year Colleges College and University Foundations Fundraising Campaigns Donors Fundraising Methods Major gifts Online fundraising & giving BriefCASE Article

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet
Connect with CASE
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent