October 2019 Advancement Investment and Fundraising Results Brief Cover

Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States

Research Brief
Published Date:

This brief summarizes data from the CASE Voluntary Support of Education (VSE) survey about advancement investment, specifically fundraising and advancement management functions and their combined effect on charitable giving. An analysis of 30 U.S. colleges and universities that provided data every year from 2010-2018 about the salaries, benefits, and other costs associated with fundraising demonstrates a high rate of return on investment in fundraising.

Average Fundraising Investment and Net Raised per Institution

Tags

White Paper VSE Survey Brief US/Canada Higher Education Alumni Relations Fundraising Resource Series: AMAtlas

Other resources in Resource Series: AMAtlas

2019 CASE Support of Education Data & Research Findings Cover Image

Voluntary Support of Education Survey

Since 1957, the Voluntary Support of Education (VSE) Survey has collected data on fundraising at U.S. higher education institutions and a select group of private K-12 institutions. It is the authoritative source of data on charitable giving to educational institutions in the U.S.

Research Study