October 2019 Advancement Investment and Fundraising Results Brief Cover

Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States

Research Brief
Published Date:

This brief summarizes data from the CASE Voluntary Support of Education (VSE) survey about advancement investment, specifically fundraising and advancement management functions and their combined effect on charitable giving. An analysis of 30 U.S. colleges and universities that provided data every year from 2010-2018 about the salaries, benefits, and other costs associated with fundraising demonstrates a high rate of return on investment in fundraising.

Average Fundraising Investment and Net Raised per Institution

Tags

White Paper VSE Survey Brief US/Canada Higher Education Alumni Relations Fundraising Resource Series: AMAtlas

Other resources in Resource Series: AMAtlas

VSE Findings cover image

VSE Summary Findings 2021

Since 1957, the Voluntary Support of Education (VSE) report has been the comprehensive and definitive source of data on fundraising outcomes in higher education and a sample of precollege institutions in the United States.

AMAtlas Survey