Data prove theories, drive strategies, and document outcomes. Data provide the insights that fuel the important work of advancement professionals.
All of this is an ongoing journey.
“Often people think of data as a destination. They want to be data informed and they want more data in their work. But they are not stopping to ask what they are going to do with more,” says Cara Giacomini, CASE Vice President, Data, Research, and Technology.
To emphasize the data journey so many advancement professionals around the globe are on, in early 2023, CASE introduced CASE Insights℠—a new name for AMAtlas and a new way to access the data, standards, and research benefits available to members.
The new name highlights the vision and deeper understanding found through data—the insights that are available to CASE members and stakeholders no matter the size, focus, or location of their schools, universities, and colleges.
The foundational input for the rebranding and enhanced services came from members themselves, who shared, among other suggestions, they were looking for an improved user experience starting with first point of entry for survey users. The revamped website features survey and research pages with better organized information and products, as well as an easier path to find supporting documents and findings.
“With this intentional rebranding and enhanced service, we are making it easier to use the research and standards we offer. This allows members to better understand and document outcomes, thereby making a clear difference in their work to advance education in every region and across all sectors,” says Giacomini.
Read on to hear from these CASE member institutions that have embraced the power of data.