Brent Waugh, Assistant Vice President, Philanthropic Engagement and Campaign Communications at the Washington State University Foundation, serves as chair for the 2023 CASE District VIII Annual Conference (Feb. 8–10 in Bellevue, Washington). It’s his first time taking on such a high-level volunteer role for CASE, and he says he’s thrilled the conference was sold out by the first week in January. He attributes this to “really solid, timely programming thanks to our incredible program and opportunity and inclusion chairs, as well as the entire conference leadership committee. I also think this shows how ready people are to be back to in-person networking with their colleagues.”
One team’s collaborative awards submission process
Joe Zappala and the Brown University advancement team took a strategic and fresh look at the process of submitting entries to the Circle of Excellence Awards program in 2022. They started by forming an awards working group.
Should there be any doubt that CASE member editorial teams are a creative bunch, just look at the 2022 Circle of Excellence Design/Cover category. It produced five gold winners, along with three silvers and a bronze.
These award-winning marketing teams hit the target with personalized student recruitment campaigns
More than ever, higher education enrollment marketing professionals are targeting, segmenting, and personalizing their content. Winning 2022 entries had tailored messages to well-defined audiences such as low-income, high-achieving students; those who are undecided about a major; Spanish-speaking students; admitted students; nontraditional students seeking an online education; and parents.