January - February 2023
In this issue:
Knowing Your Audience
These award-winning marketing teams hit the target with personalized student recruitment campaigns
More than ever, higher education enrollment marketing professionals are targeting, segmenting, and personalizing their content. Winning 2022 entries had tailored messages to well-defined audiences such as low-income, high-achieving students; those who are undecided about a major; Spanish-speaking students; admitted students; nontraditional students seeking an online education; and parents.