The way people–especially Gen Z–share on social media is evolving. Are people using institutional hashtags? Where are all the grid photos? We’ll explore alternatives to the traditional concept of user-generated content through new interactive storytelling features on social media platforms.

Session Description: Let's talk about vertical video! You've put it off because you don't have the time or resources but its time for all social media professionals to invest in making content in the vertical video format. Here's how!

Session Description: Giving Days have become one of the fastest-growing fundraising trends within Higher Education to help increase annual donor engagement. Olivet Nazarene University completed its sixth annual Day of Giving event in April 2022 with record-breaking results posting a 28% increase in gifts over 2021 (705 gifts in 2021 and 902 in 2022) and a 53% increase in dollars over 2021 ($113,924 in 2021 and $174,152 in 2022). This success was a direct result of the implementation of a new "champion" program, targeted social media efforts, and a defined strategic communication plan. In this presentation, we will outline how to recruit event volunteers or "champions" and equip them for the successful promotion of the fundraising event. We will also discuss how to capitalize on the use of social media to effectively engage audiences and encourage participation. Attendees will leave this session feeling empowered to apply the concepts learned at their respective organizations with the goal of achieving increased donor awareness and support.

Session Description: Strategically engaging with faculty to amplify their dynamic expertise is an immensely and inclusively effective way to build impactful connections with communities by addressing current societal concerns & contributing to crucial conversations.

Session Description: Let's be honest, Instagram doesn't know what it wants to be, your numbers are down on Facebook, you don't have the staff nor resources to run a successful TikTok account (same with Snapchat), and who knows what's going to happen next with Twitter. Hello, LinkedIn! Since the social media channel was purchased by Microsoft in 2016, it has transformed into a space that is no longer just for jobseekers, but for minds of all kinds, making slight algorithmic adjustments that favor engagement, and backend offerings that allow for much more creative content and endless testing opportunities.