Learning Objectives

• Describe how social media can support crisis communication and risk assessment.
• Develop a process to align resources to achieve brand awareness.
• Strategize on creative and dynamic methods using social media to engage internal and external stakeholders.
• Demonstrate how to practice self-care on social media.
• Highlight ways to connect with Millennials and Generation Z through social networks.
• Discuss best practices for thriving, not surviving, with remote work
• Analyze data and research regarding current and future trends in social media.
   

Who Should Attend

• Web and social media strategists
• Enrollment professionals
• Digital communication experts
• Alumni engagement professionals
• Executives and administrators (vice presidents, school heads)