Heather Clement joined the University of Sheffield ten years ago and currently leads a multi-channel programme of acquisition and stewardship at individual giving level. Responsible for direct mail, digital appeals, phone campaigns and community fundraising, she has a strong focus on strategic planning.

Heather also loves to test out new ideas and takes an audience-led approach to fundraising. In 2018, Heather successfully proved that when it comes to direct mail ‘longer is better’, with an innovative split test on the length of Sheffield’s scholarship appeal letter. When she isn’t producing overly elaborate segmentation plans or copywriting direct mail pieces, Heather enjoys baking and yoga.

Sacha Anthony has many years of experience heading up regular giving and levacy giving programmes, currently at Imperial College London and previously at large charities such as Breast Cancer Now and The Royal British Legion.  She has worked on campaigns in many different channels from direct mail, telethon and email to face to face and DRTV.  

She really enjoys creating new products and campaigns and has launched a new mid value track in her current and previous role. Her career highlights include breaking appeal income records whilst at The Legion and overseeing the launch of Imperial Ionic at Imperial.  She has a busy homelife with 2 teenagers and a cat at home, and loves to relax at home with puzzles and trips to the cinema.