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  3. District II Annual Conference 2025
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District II Annual Conference 2025
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Sunday, February 9, 2025
Monday, February 10, 2025
Tuesday, February 11, 2025

Sunday, February 9, 2025

8:00 AM - 8:30 AM EST

Pre-Conference Workshop Registration and Breakfast

Stop by to check in for your pre-conference workshop and enjoy breakfast. Separate registration required for pre-conference sessions.
Preconference Workshop
8:30 AM - 11:30 AM EST

Pre-Conference Workshop: Newcomers to Advancement

Designed for professionals with fewer than two years of experience in educational advancement, this workshop will take the fundamentals of improvisational comedy and show participants how they can apply the tenets of “yes, and” to their work in this exciting profession. Advancement is a team-oriented profession and it is crucial for practitioners to support their colleagues by listening to them and to accept assignments (or criticism) that they may not have expected. Participants will also hear from a panel of season industry veterans on the importance of networking and professional development in their career. *Separate registration required.
Speakers: Philip Bakerman, Director of Alumni Relations, Carey Business School, Johns Hopkins University
11:00 AM - 3:00 PM EST

Luggage Room

Leave your luggage in Flatiron, LL. *Please note, this luggage room is unattended.
12:00 PM - 1:00 PM EST

Conference Registration

Welcome
1:00 PM - 1:15 PM EST

Welcome to the District II Annual Conference!

Welcome to the 2025 CASE District II Annual Conference! Join Co-Chairs Roy Garcia and Durriyyah Jackson for an overview of the next three days, and an official welcome to NYC.
Speakers: Roy Garcia, AVP, Alumni Engagement & Philanthropy, William Paterson University, Durriyyah Jackson, Director of Development, Planned Giving, George Washington University, Chase Moore, Co-Executive Director for U.S. and Canada, Council for Advancement and Support of Education, Emily Spitale, Associate Vice President Strategic Marketing and Communication, Temple University
Plenary
1:15 PM - 2:15 PM EST

CATCH! Juggling Together: The Power of Teamwork

A collaborative and engaged culture is built by being open to receive. What are you ready to catch? Where can you improve your listening skills, flexibility and adaptability? Participants experience Jen's signature B.A.L.L. framework for embodying a growth mindset to stay nimble in the face of constant change. We must actively shift from states of overwhelm, fear & resistance to creative exploration by making a commitment to:
- Embrace continuous learning and improvement to find new solutions
- Improve work-life integration for ourselves and those we lead for greater resiliency
- Enhance collaboration and communication. Teams flourish in environments of trust and respect where connection is a priority. Interactive team catching exercises get participants up & moving and reveal strategies to better juggle their responsibilities, create more positive work cultures and embrace change and growth, transforming obstacles into opportunities. All while having fun together since play is one of the best tools to cultivate connection and creativity!
Speakers: Jen Slaw, Speaker and Juggler
2:15 PM - 2:45 PM EST

Refreshment Break

Elective Session
2:45 PM - 3:45 PM EST

Advancement MarComm Elevated: Becoming a Strategic Partner

An interactive and insightful session that explores how advancement marketing and communications can evolve from a support function to a strategic partner in higher education institutions. Discover the strategies, challenges, and successes involved in transforming your MarComm team to play a more pivotal role in alumni and donor engagement, major and principal level fundraising, and collaborating effectively with frontline gift officers to drive impactful results. Attendees will leave with actionable insights and approaches for elevating their MarComm teams into strategic partners in achieving institutional goals.
Speakers: Dan Giroux, Principal, DJG Marketing
Competencies: Relationship BuildingStrategic Thinking
Experience Level: Level 3- Practicing Mid Level CareerLevel 4- Senior/ Experienced Mid Level Career
Topics: EngagementAnnual GivingBrandingCampaignsDonorsMajor gifts
Fundraising
Communications and Marketing
2:45 PM - 3:45 PM EST

Crowdsourcing Advancement Solutions

Join the CASE DII Conference Planning Committee for an engaging and interactive session focused on leveraging collective intelligence to solve your most significant advancement challenges. Bring your toughest questions, issues, or opportunities, and collaborate with fellow advancement professionals to explore innovative solutions and share best practices. Whether you're looking for fresh strategies, insights into emerging trends, or solutions to ongoing challenges, this session will create a space for collaborative problem-solving and idea-sharing among peers. Together, we can drive meaningful impact in the advancement field.
Speakers: Philip Bakerman, Director of Alumni Relations, Carey Business School, Johns Hopkins University, Dionna Campanella, Roy Garcia, AVP, Alumni Engagement & Philanthropy, William Paterson University, Andrea Marsh, Director of Corporate, Foundation, and Government Grants, Goucher College, Vanyah Harrigan, Heather Morris, Pam Mulligan, Executive Director for Alumni Engagement, Syracuse University, Cassandra Ziegler, Associate Director of Strategic Development; Zuckerman Mind Brain Behavior Institute, Columbia University
Elective Session
2:45 PM - 3:45 PM EST

Money Talks, Wealth Whispers: Are Fundraiser's Listening?

There are common misconceptions around wealth - do you know what they are? In this session, you will learn to view philanthropy from the perspective of wealth holders by hearing what's important to them. You'll not only better understand wealthy donors' context of giving, but you will also walk away with a more holistic approach to cultivating and soliciting gifts. Whether you're looking to deepen your relationship-building skills or just seeking to improve your effectiveness as a fundraiser, this session is for you! Participants will gain a deeper awareness of the key indicators of wealth, as well as how donors leverage their wealth as a multi-dimensional tool to achieve both financial and charitable goals.
Speakers: Margaret Battey, Marketing & Program Manager, Planned Giving, George Washington University, Durriyyah Jackson, Director of Development, Planned Giving, George Washington University
Competencies: Strategic ThinkingBusiness and Financial Acumen
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Topics: Annual GivingPlanned giving
Fundraising
3:45 PM - 4:00 PM EST

Transition Break

Elective Session
4:00 PM - 5:00 PM EST

Legacy Lift: Mastering the Art of Closing Planned Gifts

Discover the art and science of securing planned gifts in this dynamic interactive session. Uncover insider tips on identifying prime planned giving prospects, nurturing potential donors, and successfully closing the deal. Gain valuable insights into crafting compelling asks through the strategic use of mail, email, and telephone communication. Elevate your fundraising game and leave armed with a solid strategy for launching and growing a successful planned giving campaign. Don't miss out on transforming your loyal donors into impactful legacy contributors!
Speakers: Jeff Grandy, Vice President, Client Development, Catapult Fundraising Inc., Adjoa Nyarko, Leadership Gifts Officer, John Jay College
Competencies: Industry/Sector ExpertiseRelationship Building
Experience Level: Level 1- Early CareerLevel 2- Emerging Early Career
Topics: CampaignsPlanned giving
Communications and Marketing
Fundraising
Elective Session
4:00 PM - 5:00 PM EST

Listen Up!: Learn the How to Create a Successful Podcast

Are you looking for a way to engage your constituents through new communication channels? How about sharing your organization's mission, stories, or upcoming events through a podcast? Don’t know where to start? This session will provide you with an understanding of why podcasts are so helpful in reaching a wide variety of your supporters. Additionally, this presentation will give you tools to understand how to create your own podcast. Moravian University’s Houndcast is available on Spotify, Podbean, Google Podcast, and Apple Podcast
Speakers: Dylan Star, Associate Director of Traditional and Regional Events, Moravian University, Owen Levan-Uhler, Student, Class of ’26, Moravian University
Competencies: Integrity and ProfessionalismRelationship Building
Experience Level: Level 3- Practicing Mid Level CareerLevel 2- Emerging Early Career
Topics: EngagementBrandingIndependent SchoolsSpecial Events
Alumni Relations
Elective Session
4:00 PM - 5:00 PM EST

Positioning Regional-Based Advancement Officers for Success

When RIT began building its Regional Advancement program, the intention was a team of Rochester-based major gift officers deployed nationally on a regular basis. The pandemic and opportunities for strategic hires shifted that thinking, but brought unexpected challenges. This session, and subsequent conversation, will discuss ways to keep the remote team engaged in the life of the institution, help them learn the institutional culture, and develop close collaboration with their institution-based colleagues. The positive outcomes for the institution, advancement team, and constituents will also be discussed, as will some lingering challenges.
Speakers: Phillip Castleberry, Vice President for University Advancement, Rochester Institute of Technology, Daphne Wyse, Regional Director of Advancement, Rochester Institute of Technology
Competencies: LeadershipRelationship Building
Experience Level: Level 4- Senior/ Experienced Mid Level CareerLevel 3- Practicing Mid Level Career
Topics: EngagementAnnual GivingMajor giftsTalent ManagementVolunteer Management
Alumni Relations
Fundraising
5:00 PM - 6:00 PM EST

Networking Reception

6:00 PM - 6:00 PM EST

Conference adjourns for the day

6:30 PM - 8:30 PM EST

Dine Arounds (sign-up required)

Grab dinner with fellow attendees to discuss hot topics in advancement. Sign-up forms are available to registered attendees in the Conference Communities. DIne around topics will include:
Alumni Engagement...not just event planning anymore (Fushimi)
Athletic Philanthropy (Carnegie Diner & Café)
Independent Schools & Small Colleges: Unique challenges and opportunities (Dos Caminos)
Inspiring Manager/Mentoring Managers (Capital Grille)
Wellness on the Road; Finding Balance (The Bar Room)
Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
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