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CASE District IV Annual Conference
CASE District IV Annual Conference
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54 Results Found
2:00 PM - 3:00 PM CT
Utilizing Web Analytics to Uncover Recruitment Gaps and Increase Conversions
In today's digital era, your website is your most critical recruitment tool. Google Analytics 4 has a treasure trove of actionable data you can use today to improve your conversion rates. In this session, we will uncover how to identify key recruitment gaps within your web strategy. Additionally, we will learn how to adapt to the emerging cookieless world of web analytics.
Speakers: Alex Garrido, Director of Digital Marketing & Analytics, University of Texas Rio Grande Valley, Perla Pequeno, Assistant Director of Web Strategy & Integrated Communications, The University of Texas Rio Grande Valley
Competencies: Industry or Sector ExpertiseStrategic Thinking
Topics: Branding
2:00 PM - 3:00 PM CT
Perceptions of Higher Education: What It All Means, and What Are We Prepared To Do About It?
In an era of declining public trust in big societal institutions, higher education is no exception – and you, as an advancement professional used to interacting with external audiences, are well-positioned as a countervailing force to this current negativity. CASE’s Discover the Next campaign builds off local successes and highlights research-tested approaches to showing the value of higher education as a sector. Learn what tools and resources are available to help your institution connect with all stakeholders, from prospective students to alumni to community leaders.
Speakers: Andrew Schall, Project Manager, Value of Higher Education, Council for the Advancement and Support of Education (CASE)
Competencies: Global and Cultural CompetenceIntegrity and ProfessionalismRelationship BuildingStrategic ThinkingLeadership
Experience Level: All Levels
2:00 PM - 3:00 PM CT
Rising Above the Noise: How We Reimagined Our Identity
We had a challenge. The Division of Student Affairs at The University of Texas at Austin needed to stand out and tell our story. As a non-academic unit, we are uniquely positioned to positively impact the lives of every Longhorn by offering co-curricular opportunities that help UT Austin students. The Division wanted the ability to connect with students while empowering them to express their individuality and understand the integral role they have in creating the UT Austin culture and family. Through this lens, Living the Longhorn Life® was developed.
Speakers: Heather Miller, Director of Development, The University of Texas at Austin, Division of Student Affairs, Brooke Bulow, Executive Director of Communications, The University of Texas at Austin, , Division of Student Affairs, Alma Garcia, Assistant Director of Development, The University of Texas at Austin, Division of Student Affairs, Jess Cybulski, Director of Communication Operations, The University of Texas at Austin, , Division of Student Affairs
3:30 PM - 4:30 PM CT
Pleasing Google, Boosting Applications: SEO Insights for Universities
If you’re like most universities, your website is costing you thousands of visitors every year. These lost opportunities are prospective students who might’ve found their way to enrollment. If only your website weren’t essentially invisible to Google and other search engines.
Luckily, search engine optimization (SEO) can save the day. Especially luckily, your competitors aren’t doing SEO well either. So, if you invest a little money and time, and insight into how higher-education SEO works, you can attract thousands (maybe tens of thousands) of additional website visitors each month.
Speakers: Andrew Buck, Associate Creative Director, Mighty Citizen
Topics: Branding
3:30 PM - 4:30 PM CT
The Fundraising Throwdown!
In this interactive event, two teams of experienced fundraisers will tackle a surprise fundraising challenge, live, in a cooking-show inspired competition! They'll accept your feedback as they "cook," and you'll determine their fate over three rounds of surprises. See it unfold live as the teams respond and share their perspectives on today's biggest advancement challenges. You’ll decide what happens each round and who will be crowned the Throwdown! champions. Be ready to offer your take on key topics, including organizing campaigns, balancing revenue and participation, and engaging an inclusive donor base. It's a CASE session like nothing you've seen before!
Speakers: Brian Gawor, Vice President, Research, Ruffalo Noel Levitz, Meg Ackerson, Associate Vice President for Strategic Engagement, Oklahoma State University Foundation, Sarah Kathryn Ricci, Assistant Vice President, Annual Giving, Baylor University
Topics: Annual Giving
3:30 PM - 4:30 PM CT
Cowboys United: Case Study On Creating And Coordinating A Single-Fund Giving Day
So you want to add another "Giving Day"? Lean how OSU pulled together (and pulled off) its first single-fund giving campaign in 3 short months. A collaborative effort between athletics, the Alumni Association, campus partners, student organizations, and internal departments led to a successful first year of putting a spotlight on mental health services on campus. Discover best practices and common pitfalls from our unique two-pronged awareness and fundraising campaign. Ultimately, we learned, and you will too, that When Cowboys are United, We Can Accomplish Great Things!
Speakers: Rebecca Nievar, Director of Annual Giving, Oklahoma State University Foundation, Adrian Matthys, Assistant Vice President of Annual Giving, Oklahoma State University Foundation, Jennifer Kinard, Assistant Vice President of Marketing and Communications, Oklahoma State University Foundation
Topics: Annual Giving
3:30 PM - 4:30 PM CT
Collaborating with Your Career Services Offices
Ever wonder how you could connect and collaborate with your career center? Attend this session to find out how to partner with career centers in order to leverage the strengths of both areas. This session can equip you with a better understanding of the challenges faced by career centers and discover how to heighten collaboration to support mutual goals. These shared aspirations can support a foundation of ongoing communications that will elevate everyone’s mission of supporting student success.
Speakers: Ralph Leal, Director, Career Services & Corporate Relations, Texas A&M University-Kingsville, Leslie Mills, Executive Director, Career & Professional Development Center, Texas A&M University Corpus Christi
Competencies: Strategic Thinking
3:30 PM - 4:30 PM CT
Recurring Dreams: The Gifts that Keep on Giving
Few things in fundraising are foolproof, but recurring gifts may just be the rare exception. Look no further than the rapid ascent of the subscription economy (think Netflix and StitchFix) to understand the appeal of recurring giving across donor segments—and the long-term revenue impact for tech-savvy institutions. Recurring gifts lower the entry point for your community to give back and make the process easier and more enjoyable. Furthermore, data shows the expected lifetime value of indefinite recurring gifts is nearly 10x the value of one-time gifts. Need more proof? Get real-world tactics used by your CASE district peers.
Speakers: Jed Shireman-Jones, Partner Success Manager, GiveCampus, Cheri Sullivan, Associate Vice President of Advancement Operations, Office of University Advancement,, St. Edward's University
Competencies: Business and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Topics: Annual Giving
3:30 PM - 4:30 PM CT
Lessons in Leadership from the Front Lines of University Advancement
Join an experienced marketing and communications leader as well as a newly-minted frontline gift officer leader to learn valuable lessons from the front lines of leadership within higher education advancement departments at different institutions and in different leadership paths. Using both professional stories and anecdotes as well as best practices, this dynamic leadership duo will describe how to avoid pitfalls often experienced by new managers, how to navigate leadership challenges and opportunities during The Great Resignation and the Quiet Quitting movements, and what it means to be both an experienced leader and a new leader on new teams.
Speakers: Christina Smith, Director of Development, Principal Gifts, The University of Texas at Austin, Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock
4:45 PM - 5:45 PM CT
Rising from the Ashes: Your AG Phoenix
Join us as we walk through our efforts to revitalize The University of New Mexico Foundation’s Donor Acquisition (Annual Giving) program after years of under-funding and under-staffing. We will take the audience through our experience achieving growth of $1,000,000 from fiscal year 2019 to now by increasing trust with internal and external teams, creating structure and a firm foundation, and executing an omni-channel marketing strategy. We’ll bring a scalable guide to breathe new life back into your annual giving program with tangible action items, examples, and audience participation.
Speakers: Angel Lancaster, Director, Donor Acquisition, University of New Mexico, Grant Condon, Direct Marketing Program Manager, Acquisition, University of New Mexico Foundation