In an era of declining public trust in big societal institutions, higher education is no exception – and you, as an advancement professional used to interacting with external audiences, are well-positioned as a countervailing force to this current negativity. CASE’s Discover the Next campaign builds off local successes and highlights research-tested approaches to showing the value of higher education as a sector. Learn what tools and resources are available to help your institution connect with all stakeholders, from prospective students to alumni to community leaders.

Learn how the Trusted Wealth Advisor, the VP for Advancement, the Ranch Manager, the Alumnus, the Faculty Chair, and the Director of Planned Giving teamed to secure the largest donation from an individual in the history of Texas A&M-Kingsville. This study will examine how gift elements delighted the donor and aligned with the teaching and research mission of one of the university’s marquee institutions. The Trust Advisor will also share insights on how a development team can effectively work with bank trust officers. At the end of the session, learn two secrets that make this donation that much more meaningful.

In today's digital era, your website is your most critical recruitment tool. Google Analytics 4 has a treasure trove of actionable data you can use today to improve your conversion rates. In this session, we will uncover how to identify key recruitment gaps within your web strategy. Additionally, we will learn how to adapt to the emerging cookieless world of web analytics.

Ever wonder how you could connect and collaborate with your career center? Attend this session to find out how to partner with career centers in order to leverage the strengths of both areas. This session can equip you with a better understanding of the challenges faced by career centers and discover how to heighten collaboration to support mutual goals. These shared aspirations can support a foundation of ongoing communications that will elevate everyone’s mission of supporting student success.

So you want to add another "Giving Day"? Lean how OSU pulled together (and pulled off) its first single-fund giving campaign in 3 short months. A collaborative effort between athletics, the Alumni Association, campus partners, student organizations, and internal departments led to a successful first year of putting a spotlight on mental health services on campus. Discover best practices and common pitfalls from our unique two-pronged awareness and fundraising campaign. Ultimately, we learned, and you will too, that When Cowboys are United, We Can Accomplish Great Things!

Join an experienced marketing and communications leader as well as a newly-minted frontline gift officer leader to learn valuable lessons from the front lines of leadership within higher education advancement departments at different institutions and in different leadership paths. Using both professional stories and anecdotes as well as best practices, this dynamic leadership duo will describe how to avoid pitfalls often experienced by new managers, how to navigate leadership challenges and opportunities during The Great Resignation and the Quiet Quitting movements, and what it means to be both an experienced leader and a new leader on new teams.

In this interactive event, two teams of experienced fundraisers will tackle a surprise fundraising challenge, live, in a cooking-show inspired competition! They'll accept your feedback as they "cook," and you'll determine their fate over three rounds of surprises. See it unfold live as the teams respond and share their perspectives on today's biggest advancement challenges. You’ll decide what happens each round and who will be crowned the Throwdown! champions. Be ready to offer your take on key topics, including organizing campaigns, balancing revenue and participation, and engaging an inclusive donor base. It's a CASE session like nothing you've seen before!

If you’re like most universities, your website is costing you thousands of visitors every year. These lost opportunities are prospective students who might’ve found their way to enrollment. If only your website weren’t essentially invisible to Google and other search engines. Luckily, search engine optimization (SEO) can save the day. Especially luckily, your competitors aren’t doing SEO well either. So, if you invest a little money and time, and insight into how higher-education SEO works, you can attract thousands (maybe tens of thousands) of additional website visitors each month.

Few things in fundraising are foolproof, but recurring gifts may just be the rare exception. Look no further than the rapid ascent of the subscription economy (think Netflix and StitchFix) to understand the appeal of recurring giving across donor segments—and the long-term revenue impact for tech-savvy institutions. Recurring gifts lower the entry point for your community to give back and make the process easier and more enjoyable. Furthermore, data shows the expected lifetime value of indefinite recurring gifts is nearly 10x the value of one-time gifts. Need more proof? Get real-world tactics used by your CASE district peers.

Few phrases strike as much angst into a marketing and communications team as "complete redesign" and “website migration.” The entire process is fraught with potential UX, content, accessibility, design, SEO, and campus-relation pitfalls at every turn. In this session, the UAFS web team will share the strategies, tactics, and painful lessons learned during their website’s successful transition from antiquated to award-winning.