Keepin' it Real: Authentic Ways to Share Your Voice, Vision, and Values Online
10:30 AM - 11:30 AM CT
Speaker(s): Rachel Putman, Associate Director for Strategic Communications, University of Arkansas – Fort Smith, Carrie Phillips, Chief Communications and Marketing Officer, University of Arkansas at Little Rock
Competencies: Global and Cultural CompetenceRelationship BuildingIndustry or Sector ExpertiseStrategic ThinkingLeadership
Experience Level: Level 2 - Emerging Early Career
Whether we’re communicating with prospective students or current students, building campaigns, or writing for the c-suite at regional public institutions, communications teams have to be able to do it all – and do it all well. In this session, Carrie and Rachel share concrete tactics and strategies to collaborate across departments, build meaningful relationships, and empower the diverse voices of your campus community to tell powerful stories (that drive enrollment, retention, and alumni engagement!)
You’ll come away from this session with effective methods for creating authentic content that resonates with the varied audiences you’re tasked with serving.