Annual Giving Workshop 2027
Learning Objectives:
- Strengthen key fundamentals essential to annual giving success.
- Explore proven and emerging practices that maximize donor response and affect pipeline growth.
- Analyze current data and research driving national trends.
- Identify techniques to sharpen appeals and elevate messaging effectiveness, no matter the program size.
Who Should Attend
- Long-time development professionals with new responsibilities in annual giving who would benefit from fresh ideas and the opportunity to network with others in the field.
- Newcomers and intermediate-level professionals in annual giving.
Megan Rajski
Megan leads Fairfield’s integrated alumni engagement and annual giving team, with oversight of the Reunions, Leadership Giving, Young Alumni & Student Philanthropy, Senior Class Gift, and Giving Day initiatives. Her portfolio drives more than $3.3 million annually while strategically growing alumni participation, retention, and reactivation.
Her prior experience includes serving as Senior Associate Director for Annual Giving & Donor Participation at the University of Chicago, where she helped scale Giving Day to a it’s first $10 million record day. Before working in Advancement, Megan also project led direct marketing campaigns at the Alzheimer’s Association and earlier worked in higher education admissions.
She holds a B.A. in Communications & Theatre/Television Arts from Valparaiso University and an MBA from University of Phoenix. Megan is grateful to be a part of CASE and serves as a frequent presenter on fundraising, engagement, and data-driven giving strategies – and is driven by working and collaborating with others in the field.