Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.
This conference is designed for professionals with mid-level responsibility.
Past Attendees Give 3 Reasons to Attend
"Valuable learning from this conference! Even though I'm at the unit level (business school) rather than university administration, I found valuable learnings and takeaways from all the sessions."
"This CASE conference really blew me away. I feel like I learned so much, had great takeaways, and met some awesome experts in their fields. The conference was also organized and run so well. Everything felt so smooth, and even presenting was seamless and easy. Overall, a great experience!"
"This was an extremely, extremely valuable conference for me as a new leader in university marketing and communications."
Learning Objectives
Define the core competencies needed to identify actionable strategies, tactics, and tools to strengthen your marketing, communications and branding efforts.
Identify creative ideas and innovative techniques that will set you apart in a crowded marketplace.
Demonstrate effective strategies to champion your organization (or campus), president, chancellor, dean, or other campus stakeholders.
Highlight the value of diversity, equity, inclusion and belonging efforts as part of your institution’s identity.
Prioritize operational effectiveness to better structure your marketing/communication function.
Analyze Data-driven insights to inform brand strategy and reputation.
Who Should Attend
Chief marketing officers
Branding and promotions staff
Marketing specialists
Brand managers
Marketing and communication division heads responsible for the university brand position
Anyone who is considering launching, presently launching or striving to launch a brand initiative
Register for a conference in US/CAN and apply the cost toward your first year of CASE membership in US/CAN. This offer is open to most in-person conferences or trainings scheduled through June 30, 2025. Some restrictions apply. Offer does not include cost of pre-conference registration. One offer per institution.
