Carrie Phillips, Ed.D., APR is the Chief Communications and Marketing Officer at UA Little Rock. She is part creative, part analyst, and fully curious when it comes to solving higher education’s biggest challenges. With more than 15 years of experience, she has led efforts that have driven measurable results—from reversing a 13-year enrollment decline to launching a $250 million capital campaign and increasing national visibility through faculty storytelling. Her leadership centers on building brand and departmental culture, and her teams have earned national and global recognition.

A national thought-leader and speaker, she has worked with CASE, AMA, and Digital Collegium, and PRSA in support of higher education. She earned her doctorate from Texas Tech University, studying how universities can use marketing to mitigate the enrollment cliff, and continues to explore the intersection of leadership and higher ed at andcarrieon.com 

Tracy Clemons is a former journalist, but a forever storyteller. He currently serves as the Interim Vice President for Marketing and Communications at Texas Southern University. In this role, Tracy is the University’s primary spokesperson, and he oversees media relations, social media, internal and external communications, and all marketing efforts on behalf of the University. He came to TSU from the broadcast news industry. He was a reporter and fill-in anchor at ABC13 in Houston. Prior to returning to the Bayou City to work for TSU in 2022, he anchored the top-rated morning newscast in Greensboro, North Carolina. His journalism journey has spanned reporter and anchor roles in St. Louis, Shreveport, Louisiana, and Charlottesville, Virginia. In addition, he served as the Press Secretary of the Houston Independent School District. He’s also taught the next generation of journalists as an adjunct professor at North Carolina A&T State University, the University of North Carolina-Greensboro, and Texas Southern. Tracy is from Chesapeake, Virginia right next door to Virginia Beach. He's a proud graduate of the University of Virginia, where he was the university mascot and a founding member of the marching band. He also earned a master’s degree from the University of Maryland. He’s married to Dr. Jessyca Clemons, and they have two sons: Tracy III and Preston. He is a proud member of Alpha Phi Alpha Fraternity Inc.

Alice Maxwell serves as the Florida State University Senior Director of Marketing and Communications in the Division of Student Affairs. She is skilled in leading an award-winning creative team, managing multiple mission-focused marketing projects, developing and executing integrated marketing and communications campaigns, helping constituents adapt through change management, keeping colleagues informed and inspired through internal communications and growing awareness through public relations. Prior to arriving at Florida State in 2021, Alice worked as a director in community college strategic communications, integrated marketing and change management. She has also worked in communications at private university, Drury University, where she earned a master's degree in Integrated Marketing Communications.