Videos: Student Audience (Short)
Entries should be a single video that is under three minutes long, whose primary audience is current or prospective students. Videos can feature the entire institution, or a specific major or aspect of it, such as financial aid, student life or notable alumni. Videos may have been produced for a special event, as well as for the web or online distribution, but not as paid commercials.
Student recruitment videos
Campus life videos
Do not enter:
Videos that are more than three minutes long.
Paid commercials/advertisements. Enter those in Videos: Commercials.
Multiple videos or video compilations.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Communications: Digital Campaigns (Student-oriented)
Engagement: Student Engagement
Fundraising: Student-led Fundraising Initiative
Videos: Student Audience (Long)
Videos: Videos on a Shoestring (Student Audience)