Entries should be a single commercial that is 60 seconds long or less that promotes any aspect of the institution, which was created primarily for distribution through paid advertising (either broadcast or online). The video also may have been re-purposed and available on-demand online, but if the video was not primarily intended to be paid advertising, enter it in the Videos: Promotional (Short) category.
Do not enter:
Videos that are more than 60 seconds long.
COVID-related videos. Enter those in Videos: COVID-related.
Public service announcements (unless there was a cost incurred to air them).
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity