Communications: Digital Campaigns (Other)
Entries should be an online communications campaign to sway hearts, minds, and attitudes of a targeted population other than students or alumni. The initiative should focus on only one or two digital platforms and strategies (Facebook, Linked In, geo-targeting, email, etc.). The communications may have a video component, or use static images and messages. Judges will look at overall strategy and effectiveness, as well as content and quality. The initiative can be part of a larger, multi-channel campaign, but should have a strategy and results that stand alone. Large, multi-channel campaigns should be entered in the Communications: Communications Initiatives category. Campaigns that have a marketing-oriented call to action (such as apply, register, give, buy) should be entered in the appropriate marketing or fundraising category.
Email orientation campaign for parents
LinkedIn campaign to promote hiring graduates
Do not enter:
COVID-related communication initiatives. Enter those in Communications: COVID Campaigns/Initiatives.
Marketing/promotional campaigns. Enter those in the appropriate Marketing category.
Campaigns directed at current or prospective students. Enter those in Digital Campaigns (Student-oriented).
Campaigns directed at alumni. Enter those in Digital Campaigns (Alumni-oriented).
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity