A marketing technology strategist leveraged a free data visualization tool—Google's Looker Studio—to create executive communications dashboards that make mass emails, social media, SEO, and website analytics easily accessible and actionable to everyone on the communications team. This transparency fosters a data-driven culture, where decisions are based on real-time evidence rather than assumptions. With everyone working from the same information, our team can identify trends, address issues, and seize opportunities more efficiently. Unlike platforms such as Tableau or Power BI, these dashboards can be updated by anyone familiar with Google Sheets (or Excel). Metrics were selected based on their ability to move the needle on high-priority projects that align with our organization’s strategic goals.
From the Judges
An excellent dashboard with strong visualization throughout. Additionally, great use of free resources on a project that is adaptable for large and small shops. Project demonstrates collaboration and makes data accessible to everyone.
