The VCUarts Undergraduate Viewbook is the primary recruitment publication for the Virginia Commonwealth University School of the Arts. The viewbook showcases our dynamic community of students and faculty, our robust areas of study, and the resources offered by a leading arts school housed within a public research university on an urban campus. The viewbook was completely overhauled for the fall 2024 recruitment cycle, introducing updated content, a fresh format, and a more visually engaging design. The previous iteration of the viewbook had grown stale, so our in-house communications team worked closely with the admissions office to tailor the updated viewbook to the prospective arts student of 2024. The primary goal was to provide an overview of the VCUarts undergraduate experience for high school students interested in enrolling in one of the 15 degree programs under the umbrellas of visual, design, fine, and performing arts. The viewbook includes content specific to the school of the arts, such as academic programs, facilities, outcomes, and faculty, in addition to information about the larger university campus and resources available outside of the school. In addition to content about academics and the campus, the viewbook also conveys the personality of VCUarts and its students. Undergraduate application numbers for the current admissions cycle are up compared to previous years. We are confident that the strategic overhaul of the viewbook contributed to the increase in applications.
From the Judges
We loved this publication! It stands out visually, and the breakdown of the information was easy to read, as opposed to long paragraphs. Great work, VCU!
