From the Nominator

In August 2024, we opened a stand alone spirit store on our main campus for the first time. As part of our product development we had the goal of producing items that were more sustainably sourced, locally produced, and related to our location in Japan. Prior to the opening of the store, spirit wear had been produced by our parent teacher association boosters group and the focus was on apparel only. In creating a true spirit store to serve our entire community, we identified the need to have a more diverse range of products that included gift items and products that would also appeal to visiting alumni and guests. We chose to launch our Japanese line with the following items: Tenugui (traditional, hand dyed pieces of cloth that have multiple uses as hand towels, headbands, wrapping material, etc.), Daruma (decorative round figures that bring good fortune—typically one colors in a single eye and makes a wish and the second eye is colored in once the wish or goal is achieved), Imabari towels (high quality towels that are one of the most popular souvenirs for visitors to Japan and come from a region known for its pure water that contributes to their softness), Omamori (a style of lucky charm that is found throughout Japan at temples and shrines), and Uchiwa (a traditional bamboo fan).

From the Judges

Stylish, different, a variety of items to choose from, smart use of color and function. Great to read that they partnered with independent companies around Japan to make unique items. Items that were made were well thought through in what they selected and their design. Nice to see what they chose was backed by data as popular souvenirs. Nice to partner with local craftspeople to produce authentic Japanese items to diversify the spirit store offerings. Nice symbolism with the hemp pattern used on the tenugui. Appropriate uses of the items for the existing new hires ceremony and as visitor gifts. Good research into popular souvenirs purchased in Japan.