Ohio Wesleyan University's Alumni/Parent Admission Recruitment Team (A/PART) transforms traditional recruitment methods. Through a partnership between the offices of Alumni & Family Engagement and Enrollment, the program creates pathways to engage prospective students. Our volunteer network deployed 75 Ohio Wesleyan representatives across 53 college fairs. The 220 volunteers recruited sent 2,730 personalized postcards. Nearly 50 alumni delivered branded materials directly to 164 prospective students. Alumni also referred 398 prospective students. The program's results demonstrate exceptional impact on OWU’s enrollment efforts: 30% of last year’s incoming class (of 474) was referred by an OWU graduate. Alumni became active ambassadors, providing authentic insights and personal touchpoints that significantly influenced student enrollment decisions. The program's low-cost, personal approach allows a small institution to compete effectively in a challenging higher education landscape.
From the Judges
Great effort, and a creative engagement opportunity for volunteers. Good outcomes so far, and the program has the potential to grow in years to come.
