A dashboard to monitor, analyze, and action initiatives and campaigns to engage a large alumni and donor base against the Alumni Engagement Plan 2024-2026, the university's strategic plan for alumni engagement. By monitoring both our breadth and depth metrics, we can proactively formulate plans to reach a wider audience and increase their levels of engagement and philanthropy. This dashboard has the ability to examine the engagement of our alumni and donors against the objectives of the AEP, and identify overlaps and opportunities to refine our approach and our offerings to the audience. The dashboard was created in Power BI using a spiderweb data structure, to enable modular data appends as required. The creative use of visuals to monitor key performance indicators and track trends over time works with the consistent use of interactive elements across the alumni engagement reporting suite to empower users in developing a deeper understanding of the impacts of their programs, and has embedded a culture of data-driven decision making within alumni engagement at Monash.
From the Judges
This dashboard showcases a strategic and innovative use of data visualization to align alumni engagement efforts with institutional goals. We appreciated the modular design and dynamic interactivity, which allow for ongoing adaptability and user empowerment. The integration of breadth and depth metrics provides a nuanced view of engagement, supporting more targeted and impactful outreach. This is a strong example of how data tools can drive strategic thinking and foster a culture of continuous improvement.
