St. Mary’s College of Maryland broke all school records, with 1,965 donors raising $379,430 on Giving Tuesday 2019. Our primary Giving Tuesday goal was to increase the alumni giving participation rate by 5% in this single event to help reach our college metric of a 14% annual alumni participation rate. Our secondary goals were: a) To increase dollars raised on Giving Tuesday by 10% over the previous year; b) To achieve 1,203 unique donors (1,203 donors to remind people of the 12.03 Giving Tuesday event date); and c) To increase the number of student donations by 10% over 2018 to infuse a culture of giving. All were achieved in our 2019 Giving Tuesday: a 6% jump in our college alumni participation rate, an increase of 32% of total dollars raised over 2018, 1,965 unique donors, and an increase of 69% in students who gave.
From the Judges
Wow, wow, wow! St. Mary's team thought of everything and executed a strategic giving day to reach their ambitious goals. The Alumni Council Challenge was an effective partner to lead the day. They utilized student groups for content creation, which was brilliant, and it promoted the success of the day. The content was clearly engaging, and the student buy-in was obvious. They also were nimble during the campaign, using spontaneous moments to build excitement. We were also impressed with what they were able to do with their limited budget. Gold all the way!
