Marketing: Marketing Initiatives (More Than 25 Staff)
Do not enter this category if your CASE roster has 25 or fewer people on it. See above instructions to determine your roster size.
Entries should be a targeted or comprehensive multi-channel marketing campaign designed to inspire a measurable call to action. The campaign can be internally or externally oriented, and use print and/or digital. Judges will look at strategy, tactics and outcomes, as well as messaging and creative elements.
Student retention campaign
Performing arts series initiative
Campaign to promote a specific major or service
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Understanding of target audience(s)
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity