CASE Insights on the Donor Pipeline in partnership with GiveCampus is the third survey in a series that gathers insights on topical and timely issues from individuals working in advancement with the aim of supplementing data collected in our annual benchmarking surveys. Invitations to participate will be sent to individuals from all global CASE member institutions and will be shared with advancement professionals on social media by both GiveCampus and CASE.

The survey seeks to better understand the strategies and techniques being used to move donors giving at lower monetary amounts to higher amounts over time. Survey respondents will be asked how institutions are managing donors who fall into different giving thresholds (annual giving, leadership giving, major giving, and principal giving) and what techniques are used to engage, recognize, and steward these donors. Key findings from the survey will be published in the spring of 2025.