TEASER

Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them

Why this University of Florida targeted campaign took flight  

Go behind the scenes with award-winning entries that exemplify three elements of effective fundraising videos: novelty, storytelling, and focus.

UC Davis started its 'Unfold' podcast to highlight key strategic communication pillars, including food security and climate change.