How key gifts shape campus communities in sometimes unexpected ways—and what advancement professionals can learn from “surprise” philanthropy
Here’s a look at how four key gifts—including MacKenzie Scott’s surprise philanthropy—shaped four very different institutions. Advancement professionals share what made these gifts transformational: how they impacted students, alumni and donor experiences, and staff priorities.
What UC Davis’ virtual campaign launch revealed about the future of online and in-person activities
Oct. 10, 2020 was etched in the minds of many UC Davis staff, alumni, and donors. That was the date the university had planned to publicly launch a US$2 billion campaign. When the pandemic hit, UC Davis’ team launched the campaign online. Here’s what they learned.
Why traditions endure, and the role advancement plays in celebrating and shaping them
Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them