Who can tell the story of your institution better than those who’ve experienced it themselves? Alumni are an ever-expanding pool of real-life success stories, who, if you have a solid plan in place, can inspire a rich tapestry of content to meet a wide variety of objectives. Whether it’s alumni engagement, institutional reputation, student recruitment, or even prospective donors, alumni storytelling is sitting right there in your back pocket. We’re going to show you how you can take full advantage that. In this session, we aim to demonstrate the value of alumni volunteers in your digital content strategy, with a particular focus on videography. We will explore practical tips for building a library of engaging content for your website, email, and social media channels using a case study of Glasgow’s ‘Alumni Spotlight Series’. The session will include insights on effective formats for storytelling, sourcing the right volunteers, the value for both you and alumni, tips for consistency and strategy, the relationship management, the best kit for portable and budget-friendly filming and editing, and the top tips we’ve gained so you don’t make the same mistakes we did!