In the world of alumni relations, a one-size-fits-all communication strategy is a fast track to the unsubscribe button. Your alumni aren't a monolith—they are a diverse community of young professionals, seasoned executives, lifelong learners, and retirees. To keep alumni engaged, your email marketing needs to feel like a one-on-one conversation, not a megaphone. This session focuses on the power of strategic email segmentation to transform your alumni communications. We’ll look at how to move past basic demographic filters and dive into behavioral triggers, interest-based tagging, and engagement history. Whether you have a dedicated data team or you’re a solo marketer managing a spreadsheet, you will leave with a practical roadmap on how to segment your audience effectively and elevate your institution's alumni communications.

In this session, we’ll reflect on the mentors who influenced our paths and the moments where we’ve had the chance to do the same for others. Through these stories, we’ll surface what makes mentorship meaningful, where it breaks down, and how it can accelerate your growth in ways no job title can. Our personal stories, memories, and experiences will help you decide if you would benefit from having a mentor, identify who might serve in that role, talk through how to ask for mentorship, and how to make the most of the experience. And we’ll cover why it is important to also lift others by offering to be a mentor and what serving in that unofficial role entails.