In the world of alumni relations, a one-size-fits-all communication strategy is a fast track to the unsubscribe button. Your alumni aren't a monolith—they are a diverse community of young professionals, seasoned executives, lifelong learners, and retirees. To keep alumni engaged, your email marketing needs to feel like a one-on-one conversation, not a megaphone.

This session focuses on the power of strategic email segmentation to transform your alumni communications. We’ll look at how to move past basic demographic filters and dive into behavioral triggers, interest-based tagging, and engagement history. Whether you have a dedicated data team or you’re a solo marketer managing a spreadsheet, you will leave with a practical roadmap on how to segment your audience effectively and elevate your institution's alumni communications.