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  3. Summer Institute in Communications and Marketing 2025
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Program

Summer Institute in Communications and Marketing 2025
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Monday, July 28, 2025
Tuesday, July 29, 2025
Wednesday, July 30, 2025
Thursday, July 31, 2025

Monday, July 28, 2025

11:00 AM - 2:00 PM CT

Institute Registration

Welcome to UW Madison! Stop by the registration desk beginning at 11:00am to check in and pick up your conference materials.
12:00 PM - 9:00 PM CT

Residence Hall Check-in

Welcome
2:00 PM - 3:00 PM CT

CASE Summer Institutes Welcome and Opening Session

More than ever, the advancement disciplines rely on each other to ensure school and institutional success. Learn how cross-discipline collaboration works (and sometimes doesn't) from a panel of leaders in alumni relations, fundraising, advancement services, and communications and marketing. Discover the current state and coming trends in collaboration across advancement disciplines. Your institutes' chairs will share examples of how fundraising, advancement services, alumni relations, and communications and marketing.
Speakers: Ashley Budd, Senior Director of Advancement Marketing, Cornell University, Katie Harrell, Senior Director of Strategic Planning and Organizational Development, University of Illinois at Urbana-Champaign, William Pierce, Associate Vice President of Alumni Engagement and Annual Giving, University of Toledo Foundation, Jim Piatt, Senior Vice President, University Advancement and External Affairs, Elon University, Karl Miller-Lugo, Vice President for Advancement and Alumni Engagement, The University of Texas at San Antonio
All Disciplines
3:00 PM - 3:30 PM CT

Refreshment Break

Plenary
3:30 PM - 4:15 PM CT

SICM Opening Session and Faculty Introductions

Speakers: Ashley Budd, Senior Director of Advancement Marketing, Cornell University, David Gibson, Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College, Matt Jennings, Editor, Middlebury Magazine and Editorial Director, Communications, Middlebury College, Dayana Kibilds, Vice President of Strategy, Ologie, Teresa Valerio Parrot, Principal, TVP Communications
Communications and Marketing
4:15 PM - 4:30 PM CT

Transition Break

Plenary
4:30 PM - 5:30 PM CT

SICM Advisory Group Meetings

Attendees will meet daily with advisory groups co-led by expert faculty members to debrief from the day’s learning and problem-solve in real-time.
Communications and Marketing
5:30 PM - 7:00 PM CT

Welcome Reception and Dinner

Join conference attendees from all Summer Institutes at the University of Wisconsin, Madison’s Pyle Center to celebrate our first evening in Madison with lake views, local food, and fun. Conference badge required for entry.
9:00 PM - 9:00 PM CT

Institutes Adjourn for the Day

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