Looking to grow your team but don't know where to start? Trying to get more colleagues involved in creating social media content? (You don't have to do it all!) In this session, we'll cover how to grow from a team of one to a team of some, build a team, and embrace the challenges you may find along the way.

Session Description: This discussion will explore the variety of ways to work with students to help support an institution’s social media content and highlight day-to-day life on campus.

Session Description: Admission teams want to bring in the best and brightest students. Marketing teams want to promote the current programs. Parents want to know what their kids are up to each day. Students want to feel seen. Is it possible to please everyone? We think so. Join us to learn how a small team uses social media to merge marketing and admission goals to reach and engage a variety of constituent groups, all while staying true to the school’s mission and values. With real data from the past year, we’ll take a look at the ever-changing landscape of social media algorithms, discuss why it’s important (and ok!) to take risks, and highlight the power of storytelling across a variety of platforms. We will provide tangible examples of ways to tell and sell the story of your school, without feeling repetitive or sales-y. With the mission and values of your institution in mind, it's not only possible, but necessary to use social media to appeal to every audience.

Science communication needs several key ingredients to inspire action and involvement. This is especially important with content surrounding pressing issues that call for a “we can do this together” attitude. Learn how and why we applied theories and research to our visual communication strategies highlighting sustainability at Colorado State University during Earth Month through a spectrum of content on YouTube, Instagram and TikTok.

Session Description: When we think of our university leadership we often think of speeches and formal meetings with staff and the student body. How can we give our chancellors and university presidents more of a presence on social media that embodies university ideals, yet shows them as human? We’ll explore strategies and creative ways to give a voice to university leadership, and how to remain authentic to who they are - and what your institution embodies.