Planning Committee
Meet your Co-Chairs

Morten Hilt
Morten Hilt has been Head of Alumni at NHH since 2017. In this role, he has been responsible for enhancing alumni engagement at NHH. NHH Alumni was established initially as a trial project in 2002. Morten has been a project manager and led the purchase process and implementation of the CRM system for NHH, increasing the member base and developing national and international networks, developing new activities ranging from small and informal to NHHs annual Alumni Conference in Oslo. Activities also include establishing chapters and activities abroad. Morten is also in charge of mentoring programmes for master students and alumni. Prior to this position, Morten has been working with marketing/recruitment, and executive education.
Morten has also participated actively in national alumni networks with other institutions, frequently together with Barbro Kolbjørnsrud from the University of Oslo.
Morten holds a Bachelor of Commerce from Concordia University in Montréal, Canada, and an MBA from the Norwegian School of Economics, NHH.

Jacob Jensen
Jacob has worked in the university world for more than 20 years at different universities in Denmark and has great experience and expertise in the fields of communication, alumni relations, stakeholder management and CRM solutions to support external relations. Jacob’s current main areas of responsibility are:
- Alumni relations and broader external relations (building and maintaining valuable lifelong relationships, engaging alumni)
- Communication (newsletters, email campaigns, web, social media etc.)
- CRM (ensuring high quality data and system support to manage important stakeholder relations)
Planning Commmittee

Birgitta Rorsman
Birgitta has been working with alumni relations and fundraising at Chalmers since 2014. Over the last few years, Birgitta has developed a focus on stewardship and alumni fundraising, working on building a bottom-up fundraising model, including international alumni fundraising. Previously, Birgitta has worked with international university collaboration with a special focus on student exchange with North America and Australia.
Birgitta holds a BSc in International Business from Johnson & Wales University, USA and an MSc in International Management from the University of Gothenburg, Sweden.

Annika Linna
Annika Linna serves as the Head of Alumni Engagement at Aalto University, a role she took on in December 2023. She is dedicated to building strong connections within the alumni community and fostering collaborative initiatives.
An experienced communications professional, Annika has spent most of her career working in various roles such as consultant, expert, and team leader. Prior to her present role, she acted as Communications Manager for the university’s Advancement and Corporate Engagement. Her expertise in communications has always been driven by collaboration and co-creation.
Annika holds a Master's degree in social sciences from the University of Tampere, specializing in sociology and minoring in communications and international politics.
Annika’s enthusiasm for community building is what drives her work. As Co-Chair of the CASE Nordic Summit 2026, she is eager to exchange ideas and learn from others in the higher education sector, fostering a collaborative and engaging environment for all participants.

Anita Straujuma
Anita has vast experience serving for thirty years as a volunteer in non-profit academic organisations. In her professional life, after a ten-year career in IT industry management positions, she moved into the management of non-profit organisations. Anita has ten years’ experience serving in RTU as executive director of the Alumni association and recently RTU Development Fund. Anita is also an RTU associate professor, passionate lecturer of business process management and inquisitive researcher with particular interest in alumni knowledge management.